The Job

Before TuneCore, artists needed a label to get their music sold online. In 2006, we changed the game by partnering with the world’s top music stores to allow any musician to sell their songs worldwide while keeping 100% of their sales revenue. Today, TuneCore is the leading music distribution service for Independent artists worldwide. We are a company who cares deeply about our people and our artist community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. Innovation keeps us working hard for our artists and collaboration drives the way we work, as well as the way we approach our company’s social responsibility.

Now you have the opportunity to become a major player in the DIY Independent Music scene as TuneCore is seeking a Country Coordinator Colombia. Reporting to the Head of TuneCore for Latin American & Brazil.

This role will work in Colombia where TuneCore is represented. The role will also work closely with TuneCore parent, Believe in coordinating local JV & upstream activities.

WHAT YOU’LL DO:

• Strategy
  • Work together with the Head of TuneCore, LATAM & Brazil to build and manage the local strategic growth plan and budget for Colombia & SouthCone to meet local market needs, drive growth and increase market penetration.
  • Coordinate and assist the Head of TuneCore, LATAM & Brazil with conducting local competitive analysis and identify local market trends to improve TuneCore’s product offering, marketing initiatives and localization strategy.
  • Assist the Believe Team in Colombia & SouthCone (Believe is TuneCore’s parent company) to identify, propose, implement and optimize TuneCore’s localization initiatives for Colombia & SouthCone.
  • Recruit prospective clients (artists, labels, content creators, hobbyists, etc.) to accelerate local acquisition and manage relationships with current clients to drive retention throughout the entire region of Colombia & SoutCone (with a focus on regions).

• Localization
  • Work closely with the Head of TuneCore, LATAM & Brazil to identify, negotiate, test, launch and manage local marketing partnerships to accelerate client acquisition, build competitive advantage and grow brand awareness in Brazil.
  • Collaborate with cross functional teams on synergies and best practices across markets. Negotiate best terms, gain competitive advantage, and ensure partnerships benefit TuneCore’s defined client segments.
  • Partner with the Believe Label Services team to bridge communication with TuneCore customers and inform the Head of TuneCore, LATAM & Brazil for upsell initiatives.
  • Together with the Head of TuneCore, LATAM & Brazil, to represent TuneCore in conferences, trade events and webinars.

• Cross-functional Team Collaboration
  • Work with the Head of TuneCore, LATAM & Brazil to build Brazil’s marketing calendar.
  • Collaborate with the Central Marketing Team to localize content for Paid Social, SEM and SEO and other marketing channels.
  • Work with Central Team to identify, recommend and recruit local influencers to endorse the TuneCore brand and participate in TuneCore’s influencer marketing programs.
  • Collaborate with the Business Development and Product Teams on product localization to meet market and competitive landscape needs.
  • Assist Product Team by participating in usability testing ahead of product launches.

The Job

As a General Manager, your mission is to oversee local strategies set by the Regional Managing Director, liaising with company headquarters. You will be reporting to the Regional Managing Director (from now on MD) and responsible for the efficiency of the business in a constantly mutating environment.  

You will support the management of a team currently composed of people in the following functions: Digital Distribution, Artist Services Distribution, Marketing and Communications, people passionate with music in charge of delivering the best marketing services with passion, innovation, care, and transparency.  

Your duties will include but not limited to the following 

All your actions are guided by our vision of growth, respect, fairness, transparency and expertise.  

Develop the Believe Mexico activity in order to position Believe as a key leader in the Mexican music industry. 

• Develop senior leadership within the current organization and participate in its completion if necessary  

• Recommend the proper organization to best sign, sell and serve 

• Set and drive OKR management with business heads 

Build and execute the A&R and service strategy for artist and label services and distribution 

• Lead the development of Believe Mexico within Believe Group organization, from a business, service and financial standpoint 

• Build A&R strategy (music genre, type of deal, services, pricing, economics…) 

• Build P&L aligned with sales strategy and manage to budget 

• Further build the artist service brand and identity 

• Identify and develop more genres to be developed if any 

• Recommend to Believe’s central M&A team M&A opportunity to accelerate our growth 

Execute the “sell and serve” strategy for Artist development and our distribution strategy. As such, you will have primary responsibility the Mexican global P&L of the business. Believe executes on a centralized model adapted to local specificities. 

• Align execution with sales and marketing strategy with your local heads of business 

• Inspire Believe’s marketing teams on the development and execution of creative, innovative and impactful campaigns 

• Organize team work locally and with central to optimize the A&R strategy and our “sell and serve” efficiency 

• Organize internal, external communication & branding to support and develop business 

Create and deploy performance measurement for the business. 

• Set and drive objectives with the local teams and central functions  

• Develop, measure KPIs and report KPIs to drive the business forward 

• Build budget and forecast and achieve them 

The Job

• TuneCore’s Artist and Partner Relations team works with our VIP artist community, DSP partners and internal teams to provide a best-in-class digital distribution experience. TuneCore is looking for a Sr. Manager, Artist and Partner Relations, to join our team, help drive the company’s client experience strategy with creativity and innovation at the forefront of the role. As the Sr. Manager of Artist and Partner Relations, you’ll drive our small team of managers to provide best-in-class services. You’ll also work cross-functionally with several teams across the business to ensure TuneCore delivers the best product experience on the market by acting as the voice of our clients during product development, and throughout the year with monthly reports. You’ll also be responsible for reviewing and executing staffing plans throughout each year to support our rapidly growing (and global) client base. TuneCore’s Artist and Partner Relations team sits all over the country, with team members in Austin, Nashville and Brooklyn. To be successful in this role, you’ll need to be a seasoned music professional with demonstrated experience managing/leading teams, and a deep knowledge of operational best practices and performance management. You’re a strategic thinker who can solve both the immediate problem in front of you as well as the overarching issue at hand. And finally, you’re someone who knows when to simply roll up your sleeves, dig in, and get the job done.

Specific Duties:

• Manage the day-to-day operations of the Artist and Partner Relations team, lead and prioritize workload, and handle client escalations when necessary.
• Directly oversee a team of managers.
• Direct hiring and on-boarding of new team members, develop and retain diverse talent that makes a strong, positive impact on the organization. Identify team member strengths, regularly share performance feedback, and assist with their professional development.
• Create a team environment that encourages accountability and high standards.
• Participate in scalable client acquisition activities within music communities working with the
• Marketing and Artist + Partner Relations teams to maximize opportunities.
• Manage innovative artist education programs, helping artists to accelerate their career growth.
• Work cross-functionally to identify and recommend product optimizations, service offerings and initiatives that drive TuneCore’s competitive advantage.
• Develop and optimize processes and procedures related to client experience for maximum efficiency, suggesting improvements as needed.
• Partner with Artist Support & Artist + Partner Relations; Content Review teams to optimize processes and resolve client issues quickly and efficiently.
• Evaluate, meet and exceed the team’s KPIs.
• Identify, alongside Believe Distribution Services, cross-stream opportunities for new and existing clients.
• Continuously evaluate resource needs and recommend solutions through regular reporting to management on challenges, questions, and opportunities facing the Artist and Partner Relations team.
• Represent TuneCore to the music community attending conferences, events, and showcases, partnering with the Marketing teams to maximize reach and engagement.
• Engage with music communities both on and off-line extolling the benefits of TuneCore.
• Perform other duties as assigned by management.