TH – AS Video Channel Manager

The Job

1) Analyse, optimize & implement high impact video monetization strategy

a.    Perform thorough artists’ asset and channel audits to identify opportunities for revenue improvement across video platforms like YouTube, Facebook, TikTok, Instagram, Snapchat and others.

b.    Report, analyse and present campaign and overall performance of video to elaborate Business Reviews, using YouTube CMS and other internal or external tools.

c.    Work closely with AS Support and Artist Services team to analyze clients’ concerns and solve complex support topics relating to rights management, video delivery or content optimization, by troubleshooting and investigating client and product, prioritizing and escalating issue reports.

d.    Ensuring that all content that is ingested has relevant rights cleared, and we apply the monetization policy aligned with YouTube’s & In-house guidelines.

e.    Take responsibility for the asset & channel performance, growth & guidelines stability.
 

2) Supporting Marketing Teams on Audience Development strategy on Video platforms

a.    Devise and implement audience development strategies from a technical/algorithm perspective on video platforms, to increase viewership & subscribers with a specific focus to reap the most effective commercial return for our artists.

b.    Acts in full coordination with Project Manager and Digital Marketing to provide video optimization and analysis to maximise watch time hours, platform engagement, audience growth, monetization growth, and community interaction, etc.

c.    Work closely with Digital Marketing, Editorial & AS Support teams to ensure full productivity of the department and provide timely recommendations to improve opportunities
 

3) Identify New Trends and Opportunities and Propose Content Strategy

a.    Research and present new trends in video; including topics, format, content rollout, and audience consumption behaviour amongst others.

b.    Suggest content strategy for individual artist in long-form and short-form format based on the data findings to elevate artist’s performance and audience consumption

c.    Work in close coordination with Local Heads of Artist Services & Talent Scouts to identify and pitch potential artists

Qualifications

  1. Fluent in English language (writing and speaking) and local language
  2. Minimum 5 years of experience as YouTube Channel Manager / Creator Development
  3. YouTube certified; including deep understanding of YouTube ecosystem, having intimate best-in-class knowledge of Content ID, and history of producing deep dive reports using YouTube Analytics and YouTube CMS to produce actionable strategy
  4. A self-starter that thrives in a fast-paced environment and can adapt and work independently
  5. An investigative mindset, clear communication and attention to detail

Added Advantage if you have:

  1. Worked in digital marketing/creative agencies/MCNs or top-tier platforms in relations to video marketing
  2. Experience in YouTube Video Analysis for different types of clients
  3. Experience working with artists, KOLs, and content creators

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status, pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

TH – Video Channel Manager Associate

The Job

  • Daily video optimization/analyzation support for producers including maximizing watch time hours, platform engagement, audience growth, monetization growth, and community interaction, etc.
  • Elaboration of Business Reviews, Optimization Plan, Channel Audit, Analysis, and support Sales team in potential acquisition targets
  • Educate and on-boarded the producers on product knowledge such as YouTube analytics, YouTube Policies and Copyrights, etc.
  • Implement strategies and Best Practices for artists’ and labels’ channels across video platforms.
  • Work closely with Video Rights and Distribution Team to analyse clients’ concerns to solve complex support problems by troubleshooting and investigating client and product, prioritizing and escalating issue reports through JIRA.
  • Work closely with Head of Distribution and Regional Head of Video in order to improve client relationships and ensure the execution of the local strategy through the respect of internal process.

Qualifications

  • 3-5 years of experience as YouTube Channel Manager / Creator Development.
  • Understand YouTube Ecosystems and capable of YouTube Analytics or YouTube CMS.
  • A team player with positive attitude, investigative mindset, clear communication, attention to detail skills.
  • Passionate about Music and all things Digital and social media
  • Fluent in English and local native language

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status, pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

TH (South) – Business Developer Associate, Label

The Job

Within the Label and Artists Solutions team, you will contribute to Believe’s success by acquiring new clients and implementing local sales strategy, designed with the Business Development Leader, through:

  • Sourcing and building a pipeline of new artists and/or labels
  • Negotiating deals with qualified leads, in compliance with defined business rules, complexity of local market
  • Adapting to service innovations and increasing complexity in deal structure
  • Monitoring your performance using tools and dashboards
  • Ensuring streamline communication with all stakeholders
  • Ensuring the best transition with the team that will handle customer’s day-to-day relationship and support (especially account management team)

Qualifications

  • More than 4 years of proven track record in sales and negotiation in a fast-growing environment (technology, services, media, entertainment)
  • Knowledge of digital ecosystem and passionate about Music
  • Ability to multitask, prioritize and manage multiple projects simultaneously
  • Excellent written and verbal communication skills
  • Highly motivated, structured and organized priority with excellent time management skills

Additional Information

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, martial or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

TH (South) – Account Manager Associate, Label

The Job

Main Missions

  • Ensure contract renewal for our existing accounts
  • Ensure customer satisfaction, engagement, and success

Within the Label and Artists Solutions team, you will be responsible for a portfolio of strategic clients and define with your manager the best solutions to maximize client satisfactions and services execution.  As the clients’ point of contact, you will be responsible for:

  1. Delivering flawless service, and ensuring cross-functional collaboration of teams:
    1. Operational support (within internal team)
    2. Marketing optimization (with Editorial and Marketing Partnership teams)
  2. Proactively providing the best strategic support (go-to-market strategies, quarterly business reviews, providing insights, etc.)  with the use of digital distribution knowledge
  3. Fully comprehending the client needs and identify potential services to upsell
  4. Participating in year-on-year development of customer’s revenue and gross margin through analyzing data from the dashboard and continuously monitoring the performance
  5. Ensuring timely renewal of contracts

Qualifications

  • Understanding of the music ecosystem
  • Analytical and data-driven
  • Performance-driven
  • Active listener, relationship building

Prior additional:

•            3 – 4 years in music business

•            Proven track record in sales and effective negotiation skills

•            Deep knowledge of the indie artists landscape + Labels

•            Solid network in the music industry

•            Passionate about technology, data, and artists development

•            Fluent in English and native language

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

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