JP – Business Developer Associate, Label

The Job

Utilising your network, market analysis, business, label, and artist relations, you will be able to source and identify labels & artists. You would have the opportunity to develop your career by working cross-functionally with our international team across the globe, have access to the best-in-class innovative music technology products in the music industry.

As the Business Development person for Believe in Japan, you will define and implement the sourcing and acquisitions strategy for labels & artists. Carrying out first discussions with labels and artists and their management, you will identify their needs and share the perfect offer with our Local Head of Label & Artist Solutions. You will take and lead the contract negotiation.

If you are someone who like to be part of a new business launch in a fast-growing international company, don’t hesitate to apply and meet us!

Responsibilities:  

1.     Develop your Music Industry Network and Identify key labels & artists:

  • Contribute to company growth by sourcing label & artist leads in the Japan market from all types and levels by utilizing your network.
  • Support the improvement of Japan’s business strategy and execution with Head of Label and Artist Solutions (LAS).
  • Develop localized key sales tools to enable Sales team to approach prospect businesses.

2.     Qualify label & artist potential, tailor offer to prospects and close deals:

  • Assess label & artists potential, estimate deal value, and collect information to manage the sales pipeline in compliance with defined business rules.
  • Build knowledge of company’s different types of deals to cater to label & artist needs
  • Manage and update company’s CRM system daily. 
  • Present opportunities to your local teams and coordinate with Head of LAS to validate deal offers.
  • Carry out meetings with prospective clients to pitch our services and follow up through negotiations until signing, working with the local team.
  • Analyze and report progress, and seek constant improvements with the team.

3.     Identify Market Trends and market dynamics and report to management: 

  • Audit and identify emerging label & artists market trends by attending meetings, gigs, showcases, conferences, and other events to represent Believe and your key clients.
  • Build strong relationships with labels, artists, management, and the local industry (music lawyers etc.).
  • Inform internal team about market evolution.

4.     Alignment of clients and internal stakeholders:

  • Ensure streamlined communication with all stakeholders
  • Ensure the best transition with the team that will handle customer’s day-to-day relationship and support (especially account management team)

Qualifications

To be successful in this role, we consider the following as critical skills:

  • Results driven; Target oriented
  • More than 5 years of experience in a music industry or similar role in a record label, distributor, fan & audience development, artist management, entertainment IP management
  • Proven track record in sales, closing deals in a fast-growing company (technology, services, media, entertainment)
  • Excellent command / highly proficient in spoken and written English
  • Ability to quickly build and develop a rapport through friendliness, positive attitude and listening skills
  • Strong leadership or ability to keep team members motivated

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

JP – AS Video Channel Manager

The Job

1.    Analyse, optimize & implement high impact video monetization strategy
a.    Perform thorough artists’ asset and channel audits to identify opportunities for revenue improvement across video platforms like YouTube, Facebook, TikTok, Instagram, Snapchat and others.
b.    Report, analyse and present campaign and overall performance of video to elaborate Business Reviews, using YouTube CMS and other internal or external tools.
c.    Work closely with AS Support and Artist Services team to analyze clients’ concerns and solve complex support topics relating to rights management, video delivery or content optimization, by troubleshooting and investigating client and product, prioritizing and escalating issue reports.
d.    Ensuring that all content that is ingested has relevant rights cleared, and we apply the monetization policy aligned with YouTube’s & In-house guidelines.
e.    Take responsibility for the asset & channel performance, growth & guidelines stability.

2.    Supporting Marketing Teams on Audience Development strategy on Video platforms
a.    Devise and implement audience development strategies from a technical/algorithm perspective on video platforms, to increase viewership & subscribers with a specific focus to reap the most effective commercial return for our artists.
b.    Acts in full coordination with Project Manager and Digital Marketing to provide video optimization and analysis to maximise watch time hours, platform engagement, audience growth, monetization growth, and community interaction, etc.
c.    Work closely with Digital Marketing, Trade Marketing & AS Support teams to ensure full productivity of the department and provide timely recommendations to improve opportunities 

3.    Identify New Trends and Opportunities
a.    Research and present new trends in video ; including topics, format, content rollout, and audience consumption behaviour amongst others.
b.    Work in close coordination with Local Heads of Artist Services & Talent Scouts to identify and pitch potential artists

Qualifications

  • Fluent in English language (writing and speaking) and local language
  • Minimum 3-5 years of experience as YouTube Channel Manager / Creator Development
  • YouTube certified ; including deep understanding of YouTube ecosystem, having intimate best-in-class knowledge of Content ID, and history of producing deep dive reports using YouTube Analytics and YouTube CMS to produce actionable strategy
  • A team player with a positive attitude, who can work collaboratively across offices
  • A self-starter that thrives in a fast-paced environment and is highly organized
  • An investigative mindset, clear communication and attention to detail
  • Passionate about Music and all things Digital and Social Media

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

JP – Video Channel Manager

The Job

1. Account Management of Video Channels (YouTube, TikTok etc)

  • Client support and meeting
  • Elaboration of Business Reviews and analysis thanks to the YouTube CMS and our internal tools
  • Support sales team in potential acquisition targets
  • Development and execution of video content strategy to optimize performance across various platforms
  • Application of Best Practices of audience growth solutions for artists’ and labels’ YouTube channels
  • Implementation of video strategies for our producers across video platforms
     

2. Audience Development

  • Strong focus on YouTube Channel Assessment across all video platforms
  • Audience audit across DSPs and social media in order to develop the best content strategy
  • Implementation of video and audience development strategies across video platforms
  • Online rights management of producers’ catalogs on YouTube
  • Effectively assert rights on official and fan-uploaded content to maximize revenue
  • Optimization of YouTube Content ID on audio and video catalogs

 

Qualifications

  • More than 4 years in YouTube/ video platform channel management or demonstrated experience in new media audience development (technology, services, media, entertainment)
  • Passionate about Music and all things Digital and Social Media
  • Excellent knowledge of YouTube Analytics or YouTube CMS
  • Good understanding of video content and content marketing
  • Ability to multitask, priorities and manage multiple projects simultaneously
  • Excellent written and verbal communication skills
  • Highly motivated, structured and organized priority with excellent time management skills

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.

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