Reporting to the Head of Label Catalogue Business and leading the strategizing, planning, and executing of the digital marketing roadmap across all acquired and future music catalogues under our owned labels– including back-catalog and Front-Line Releases. The role is responsible for driving digital business revenue growth for the Catalogue business and is focused on maximizing reach, engagement, and revenue through organic and paid marketing across digital platforms with a strong emphasis on YouTube growth, optimization and digital monetization.
2. Key Responsibilities:
2.1 Strategy & Planning:
Design and implement digital marketing strategies for all existing and upcoming back catalogues across various languages and front-line focussing mainly on Hindi and Telugu Front Line soundtracks.
Oversee annual and quarterly marketing calendars for digital campaigns, launches, and activations.
Define KPIs and success metrics aligned with catalogue performance and revenue goals.
Design, implement, and align strategies and execution plans to achieve the revenue goals and targets established for the Catalogue business across categories
2.2 YouTube & Video Platform Growth:
Plan and execute YouTube channel growth strategies with a focus on channel optimization and asset growth/engagement
Lead YouTube content programming, community engagement, and channel optimization.
Drive subscriber growth, watch time, and ad revenue.
Manage YouTube ad spends and analyze performance to optimize ROI.
2.3 Paid & Performance Marketing:
Strategize and execute paid campaigns across platforms (YouTube, Google, Meta, Instagram, SnapChat, etc.).
Manage media budgets and allocate spend based on catalogue priorities.
Track and optimize campaign performance for revenue, traffic, and engagement goals.
2.4 Organic & Social Media Strategy:
Oversee the creation of content calendars and creative asset production in collaboration with content teams for social media growth and increased engagement.
Leverage trends and platform algorithms to grow organic digital footprints across social media platforms.
Create influencer marketing strategies and milestone
2.5 Audience Development & Engagement:
Build digital communities around labels, catalogues, and artists.
Create strategies to enhance user retention and repeat engagement with music assets.
Analyze audience data to inform strategy and content planning.
2.6 Reporting & Analytics:
Use analytics tools to report on campaign effectiveness and business impact.
Share insights and recommendations regularly with stakeholders.
Stay updated on industry trends, platform changes, and competitor strategies.
Create quarterly and annual reports on all digital marketing initiatives, learnings, growth insights and map all strategy with revenue targets and goals
2.7 Team Leadership:
Build, manage, and mentor a small but enthusiastic digital marketing team
Provide clear direction and feedback; encourage innovation and initiative.
Collaborate cross-functionally with A&R, content, creative, and business teams to maximize the marketing impact.
3. Must Haves:
7-9 years of experience in digital marketing, preferably in the music, entertainment, or content industry.
Proven success in growing YouTube channels and managing ad budgets.
Strong grasp of digital platforms, content marketing, and music trends across languages.
Data-driven approach with fluency in tools like Google Analytics, YouTube Studio, Meta Ads Manager, etc.
Excellent leadership, communication, and project management skills.
Ability to balance creative instincts with commercial objectives.
Bonus: Experience in working with or promoting multilingual music catalogues.
4. Good to Have:
The ideal Digital Marketing Lead will embody the following values and traits:
Passion for Music: Deep love and appreciation for music across genres and languages. Understanding of regional and global music cultures would be a plus!
Self-Starter & Strategic Thinker: Takes initiative and ownership without waiting for direction.
Creative Meets Analytical: Brings big ideas to the table but backs them with data while constantly iterates and optimizes based on performance.
Team Player & Leader: A strong people manager who uplifts their team.
Outcome-Oriented: Focuses on impact, ROI, and moving the needle for business growth.
Benefits @Believe:
#Flexibility – Just punch in leaves, not intime and out time
#Office perks – a game of foosball, table tennis to bat the afternoon lacklustre, free event pass for exclusive and limited shows, music subscription, etc
#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture
#Transperancy – engaged in secondary activity just disclose it to us
#Sustainability – You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.
Disclaimer:
Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.
The Senior Manager, Marketing & Sales Communication, will support the creation and execution of global and local marketing and sales communication strategies. Reporting to the Global Head of Marketing & Sales Communication, the Senior Manager will work collaboratively with team members and internal/external stakeholders to manage projects, execute plans, and monitor outcomes , for Believe’s Label & Artist Solutions, Artist Services and other commercial offerings.
In constant liaison with business & communication teams at global & local levels, you will lead efforts to enhance the positioning of Believe’s commercial offerings (LAS, AS, new commercial offering) and their related brands/imprints, engage artist and label audiences through relevant value-externalization channels, and support business objectives through effective USPs, storytelling and strategic communication. This role is designed for a skilled marketer and strategist with a hands-on approach to managing strategic missions & operational tasks and supporting team collaboration and
coordination.
Key Responsibilities:
1. Marketing Strategy: contribute to and execute marketing strategy, to elevate Believe’s commercial brands, support client retention, upsell, and acquisition across AS, LAS and new commercial offerings, across all available channels (sales teams, direct marketing, client events, industry events…) and through artist-related content creation.
2. Sales Communications: Develop impactful messaging frameworks and language to support our positioning and collaborate with wider marketing & communications teams to amplify the reach through of all messages through all channels.
3. Sales Collateral Development: Partner with the business to support teams in attracting and
serving its prospective and existing clients by building high quality high-quality marketing and sales
collateral to support sales and client teams (including case studies, pitch decks, USPs,client testimonials…).
4. Central / Local governance: Provide dotted-line support and guidance to Local Social & Sales Communication Managers (LSSCM) across 7 countries (UK, FR, GR, ID, IT, BR, MX), ensuring local priorities align with global objectives.
5. Stakeholder Engagement: Foster a collaborative environment with sales/label/artist
relations, audience development and product teams, to ensure seamless coordination and
alignment of marketing strategies with business goals.
Competition analysis: monitor industry trends and competitor activities to ensure innovative and competitive marketing strategies.
Metrics and Analysis: track and analyze the effectiveness of marketing and sales communication campaigns, providing data-driven insights to adjust strategies.
Budget: Contribute to managing Global marketing & sales communication budgets, to ensure strategic resources allocation.
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
Set the tone with us
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor-made training and coaching program
Remote working policy
A wellness program « Pauses » with many activities and animations in-house
Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
A healthy and eco-responsible company restaurant
Individual or family health insurance
CSE benefits
A rooftop
A gym with free classes
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)
Variant scope of responsibilities:
Talent sourcing & Relationship building
Own and manage the building of relationships, mainly with emerging artists
Source new talents and pitch Believe offers
Conduct outreach to higher classified artists and business partners under guidance from senior A&R staff
Deal making, negotiation and signing
Perform basic artist potential and performance forecast analysis for emerging & mid-level talents
Support the negotiations of deal conditions with producers in compliance with defined AS Business Rules and real customer needs (supported by senior A&R)
Own and lead the advance / option / contract processes for emerging and mid-level artist deals including their validation and signing on new business deals up to renewals
Creative process & Artistic development
Coordinate with artists and production teams to support creative projects leveraging innovation, best practices and experimentation
Provide logistical and strategic guidance in artistic development activities for emerging and mid-levels artists and support for higher-classified artists (with support of senior A&R staff)
Market & content insights
Analyze audience and market data to support A&R decision-making
Produce reports on genre trends and artist performance to support AS business development strategy
Onboarding & transition management
Facilitate the onboarding process by preparing documentation and coordinating meetings
Support the transition of newly signed artists/producers to the Serve team (marketing & account management) for ongoing management
Required competencies:
Hard skills
Good understanding of the music industry value chain principle, contracts, and rights
Ability to conduct market and artist data analysis (capturing emerging market patterns)
Ability to identify promising new talents and run basic sales / negotiation discussions
Can perform budgeting and financial forecasting simple analysis
Ability to tailor artist development strategies (audience growth leveraging platforms features and reach)
Soft skills
Effective interpersonal/communication and relationship-building skills
Organized and detail-oriented with good problem-solving abilities and resilience in dynamic settings
Required experience & qualifications:
1-2 years of experience in the music industry, preferably in an A&R or similar role
Basic knowledge of genre-specific trends and market developments
Proficient in English / Other language(s) is a plus
SET THE TONE WITH US
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor-made training and coaching program
Remote working policy
A well-being program
Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Shaping Together: A Group-wide event focused on volunteerism and community impact
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
In deiner Position als Teamlead leitest du unser fünfköpfiges Product-Management-Team und stellst durch innovative, content-getriebene Kampagnen den Erfolg unserer Artists sicher.
Deine Aufgaben
Gemeinsam mit deinem Team, stellst du den Erfolg unserer Artists sicher, indem du moderne und Content-getriebene Release-Kampagnen kreierst, mit den relevanten KPI analysierst und dynamisch steuerst.
Du bist zentral für die Zusammenarbeit unserer Teams aus A&R, Digital Marketing, Content-Creation, Trade Marketing und externen Kompetenzen und führst alle Maßnahmen zu einer starken Einheit für die Artists zusammen.
Als Kampagnen-Expert:in inspirierst du nicht nur dein Team, sondern entwickelst und implementierst auch deine eigenen Kampagnen erfolgreich.
Du verbesserst unsere strategische Position im Markt stetig, in dem du das Service-Angebot und unsere Fähigkeiten, in den relevanten Feldern, ausbaust und Markt-Trends und Technische-Entwicklungen aufgreifst.
Du entwickelst dein Team weiter, indem du jedes Teammitglied individuell forderst und förderst.
Du führst dein 5-köpfiges Product-Management-Team und berichtest an den Director Artist Service.
Du bringst mindestens fünf Jahre Erfahrung im Produktmanagement innerhalb der Musikindustrie mit.
Mit mehr als 2 Jahren Erfahrung in einer Führungsrolle verstehst du dich als motivierender Enabler für dein Team.
Deine große Erfahrung in der Entwicklung, Analyse und Umsetzung von Releases ermöglichen dir deine Product Manager erfolgreich zu leiten.
Du hast ein sehr gutes Gespür für wichtige Momenten in der Artist-Karriere und kannst deinem Team die richtigen Impulse geben, diese optimal zu nutzen.
Als Connector konntest du dir ein starkes Netzwerk in der Musikindustrie aufbauen und dieses für dich aktivieren.
Dir gelingt es ein sehr kreatives Vorgehen in deinen Kampagnen mit strukturierter Arbeitsweise ideal zu verbinden, und du setzt dich mit Überzeugung für den Erfolg deines Teams und unserer Artists ein.
Bei Fragen oder wenn Du noch mehr Infos zur Stelle haben möchtest, komme gerne auf unser Recruiting-Team ([email protected]) zu.
Das bieten wir Dir:
Gleiche Chancen für alle: Wir setzen uns für eine vielfältige und inklusive Kultur ein, die die besten Talente anzieht und unsere Vision vorantreibt. Wir heißen ausdrücklich Kandidat*innen jeder Religion, Herkunft, Geschlechtsidentität, sexueller Orientierung, Alter oder Familienstand willkommen.
Bewirb Dich einfach, selbst wenn Du nicht alle Erwartungen erfüllst. Studien zeigen, dass sich durchschnittlich mehr Männer auf einen Job bewerben, wenn sie 60% der Erwartungen erfüllen, während Frauen / nicht-binäre Personen sich nur bewerben, wenn sie eine höhere Prozentzahl erfüllen. Lass uns Dich kennenlernen und sehen, was Du mitbringst!
Our mission is to provide the best distribution services for independent labels and artists with passion, innovation, care, and transparency.
As a channel manager you will be responsible of a portfolio of artists and labels on all video distribution aspects. Thanks to a perfect understanding of our products and clients needs, a solid sales strategy, and an in-depth thinking of the music market you will be able to build the video success of our customers.
Missions:
1/ Account Management of Video Channels (YouTube, TikTok & other Social network):
2/ Audience Development:
3/ Internal Processes:
SET THE TONE WITH US
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
•Two remote working days a week
•Private Health Care
•Pension plan with matched contribution up to 10%
•25 days annual leave, with 1 day for your birthday
•Life assurance and long-term disability cover
•Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
•Tailor-made training and coaching program
•40% discount on gym membership and free yoga classes
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, race, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.
Recruitment process information :
Managing a range of artists in our roaster, the Project Manager is the main point of contact with the artist. He is responsible for handling the relationship with the artists, and for helping them grow their audience. This include coordinating and delivering marketing and promotional campaigns during artist releases.
Missions :
Relationship: Build a strong relationship with the artists, and ensure customer satisfaction resulting in renewal of contracts
Roster Building: Negotiate and sign deals with artists in line with AS signing policies and objectives
Data analysis: analyze audience of the artists, sales and performances history Strategy: build creative & profitable marketing plan to develop project successfully and to develop the artist audience on all levers (DSPs, social, etc.)
Execution: execute marketing plan and release plan; handle day to day relationship with artists, management and partners; manage audio & video distribution
Coordination: coordinates project with all teams (EMP, digital marketing, support, etc)
Budget & Finance: manage marketing budget and P&L for each project, elaborate accurate forecasts
Reporting: deliver sales and marketing reports, presents to artists regular Business Review to show performance and demonstrate the impact of Believe services
Excellent relationships, artist friendly, experienced liasing with artists /labels or other third party stakeholders
Demonstrable experience in the recorded music industry and negotiation Experience in a curation and/or artist/management facing capacity preferred
Digital friendly approach: focus on online audience development and digital content strategy
Ability to be both creative and data driven
A strong sense of priorities and responsibility
Ability to build creative and innovative artist development campaigns
Data driven : ability to analyze and use data to optimize development
Structured, organized, ability to follow process and monitor budgets
Motivated to work with a fast moving and rapidly developing roster
Capable of juggling various projects at the same time
SET THE TONE WITH US
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor-made training and coaching program
Remote working policy
A well-being program
Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
Contractor role
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Shaping Together: A Group-wide event focused on volunteerism and community impact
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
TuneCore is looking for a Head of TuneCore to lead its US business. This opportunity oversees TuneCore’s largest market and contains many of our high profile artists and B2B label and manager clients. The Head of TuneCore will champion the TuneCore suite of products and services to focus on artist development with specialization at the first stage of development in the Americas. They will be responsible for developing the artist & B2B label acquisition, growth and retention strategy and overseeing teams to implement that strategy to maximize growth for both artist & B2B labels and TuneCore while achieving TuneCore’s long-term margin targets.
Reporting to the CRO, the Head of TuneCore understands not only the artist’s experience, client needs and creator journey, but also how TuneCore’s audience development solutions provide invaluable benefit at all stages of artist career development. As a people leader at TuneCore, they will play a critical role in developing and supporting the team to perform at their best and create value for both key clients and TuneCore. Our artists’ success is our success. They will build a high performing, diverse team by recruiting talent, identifying and developing successors, driving retention and engagement, and cultivating an inclusive, creative and passionate culture.
Salary: $161,300-220,000
The tasks and responsibilities of this position include, but are not limited to:
What You’ll Do
Acquisition, Growth & Retention Strategy:
Design acquisition, growth and retention strategies for artist and B2B label partners and maximize TuneCore’s value participation
Manage the regional P&L, setting budgets and financial goals to ensure growth, profitability, and market penetration in the region.
Set and measure performance against KPI targets, including revenue and profitability objectives
Identify strategic growth opportunities by client segment in the Americas
Manage sales and serve teams to identify, onboard and retain both high potential and high value accounts in the Americas
Work closely with the catalog acquisition team to identify and acquire attractive catalogs within the Americas portfolio
Artist Development and Success:
Meet regularly with managers, labels, DSPs, and other key industry players to bridge artist and B2B label partners needs with industry trends, and DSP evolving requirements
Set and measure performance against growth and margin targets
Oversee and manage EMP and Social Channel teams to create value for high potential and high value artists
Work closely with TuneCore Accelerator team to build programs to enhance artist development and value creation
Leadership & Collaboration:
Manage and inspire regional team leads to gain market share in key verticals
Build relationships and work effectively with other business units, including artist success, operations, technology & product teams, as well as our parent company Believe
Deep knowledge of the current and global music market, digital landscape, and trends
Passion for independent music and artist development
Successful experience in P&L ownership and team management with strong operational rigor able to achieve growth (new client acquisition and cross-selling to existing clients), retention and catalog optimization targets
Existing network of industry contacts (including key partners) across multiple sectors
A proven negotiator who can creatively develop new business ideas
Target driven and capacity to work in a fast-paced environment while prioritizing workload; you’re comfortable with substantial cold-calling and outreach activity.
Education:
BS/BA degree or higher
Desired Skills, Knowledge & Experience:
Visionary with ability to lead, learn, implement and adapt
An experienced leader, inspiring team to high performance with a proven ability to attract top talent and develop/mentor top performers to growth roles
Analytical problem solver with the ability to excel in a fast-paced environment
A clear, transparent, and efficient communicator (both on and offline) with experience presenting complex information and ideas simply to both internal and external stakeholders
Strong influencer and relationship builder with internal and external leaders
Understands all aspects of artist career development: creation, production, marketing, audience development and DSPs
Experience and passion for working in an international, multicultural environment, Spanish language fluency is a plus
Excellent interpersonal skills, ability to manage, mentor, and motivate a team
Comfortable leading and operating with resource constraints
Ability to manage ambiguity well and to work autonomously
Preference for working in a collaborative, fast paced, growth culture
Flexible in approach and non-bureaucratic
High integrity, trusted advisor with high EQ and low ego
Where you’ll be
This role will be based out of our New York City office. TuneCore operates on a hybrid model giving our teams flexibility and choice in how they work. Employees have the option to work from our office 7 days per month on a flexible schedule organized at the department level.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Working At TuneCore
Our Values:
TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect and transparency. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.
We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist.
CSR Strategy: Shaping Music for Good
Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.
We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.
Shapers Program
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.
For the fourth annual study, BE THE CHANGE: Gender Equity in Music, MIDiA Research surveyed more than 4,100 members of the music industry—with a predominant focus on creators—in an effort to better understand their struggles and provide tangible strategies to help them overcome their challenges. Our intent for this study is to inspire meaningful change in the industry.
Recognition and Awards:
Fast Company’s 10 Most Innovative Companies in Music list (2023 & 2024)
Crain’s Best Places to Work in NYC (2022, & 2023, 2024)
Billboard Women in Music List: Andreea Gleeson, CEO (2023 & 2024)
Billboard Indie Power Players List: Andreea Gleeson, CEO (2021, 2022, 2023, 2024)
Billboard’s International Power Players List, Andreea Gleeson, CEO (2021, 2022, 2023, 2024)
Benefits & Perks:
At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.
“Wellness Fridays” year-round (close at 1pm on Fridays)
Universal Paid Parental Leave for both parents – because we know your newest family member(s) deserve your undivided attention.
Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment – your health comes first.
401k match – an investment in your future.
Company wide events, outings and volunteer days – we have team spirit and know how to have fun!
Hybrid Work – employees have the option to work primarily remotely and work from the office 7 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.
Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).
TuneCore and Believe are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive work environment. We encourage applicants of all backgrounds to apply. All your information will be kept confidential according to EEO guidelines.
TuneCore is looking for a VP Artist Development to lead its global artist development business. This opportunity includes managing the TuneCore Accelerator Program, the powerhouse platform that helps independent artists find new audiences and propel their fandom at each phase of development. This best-in-class platform provides access to promotional programs designed to help today’s artists: drive the discovery of their music, build their audience, and promote deeper fan engagement. The VP Artist Development will not only lead the team as we expand TCA but work closely with TuneCore’s parent company Believe, on the strategic development and operational execution of new artist development programs. The VP Artist Development will be responsible for driving both artist music sales and TuneCore revenue from artist development initiatives and high levels of artist participation in all artist development programs.
Reporting to the CRO, the VP Artist Development understands not only the artist’s experience, client needs and creator journey, but also how TuneCore solutions provide invaluable benefit at all stages of artist career development. As a people leader at TuneCore, they will play a critical role in developing and supporting the team to perform at their best and create value for both key clients and TuneCore. Our artists’ success is our success. They will build a high performing, diverse team by recruiting talent, identifying and developing successors, driving retention and engagement, and cultivating an inclusive, creative and passionate culture.
Salary: $170,000-190,000
The tasks and responsibilities of this position include, but are not limited to:
What You’ll Do
Own Artist Development Platform: Lead artist development globally for TuneCore through TuneCore Accelerator and other programs. Collaborate closely with product and marketing teams to ensure the platform’s value is effectively communicated to both existing and prospective users. Accountable for high levels of artist participation in all artist development programs.
Lead Artist and TuneCore Revenue Growth: Responsible for increasing digital music sales for artists and revenue growth for TuneCore by aligning the program’s goals with the broader TuneCore mission and business strategy.
Oversee and Scale Program Operations: Lead the strategic development and operational execution of Artist Development programs, including the TuneCore Accelerator platform, ensuring its continued growth and success in providing marketing, promotional, and audience development services to independent artists at various stages of their careers.
Drive Innovation and Expansion: Identify and implement new opportunities for expanding artist development, through DSP partner pilots, catalog optimization tools, and promotional programs, ensuring that the TuneCore is at the forefront of industry trends and exceeds the needs of self-releasing artists globally.
Oversee Artist Success and Engagement: Lead global initiatives and work with local teams to identify and develop artists with potential and drive their growth through development programs focused on streaming growth, revenue, and fanbase development, using TuneCore digital marketing programs and regional marketing and related activities.
Data-Driven Decision-Making: Utilize data from the platform’s performance metrics (e.g., streams, track discoveries, audience growth) to guide decision-making, ensuring that marketing programs are optimized for maximum impact on artist development, revenue, and fan engagement.
Deep knowledge of the current and global music market, digital landscape, and trends, including the challenges and opportunities faced by self-releasing artists. Experience working with artist development, digital distribution, and audience-building strategies across diverse genres and markets.
A strong belief in the value of independent music and a passion for supporting artists in their journey to success.
Successful experience in P&L ownership and
leading large teams and cross-functional initiatives,
building and scaling platforms or programs in the music or entertainment sector,
driving measurable results in streaming growth, artist development, and global market expansion
Target driven and capacity to work in a fast-paced environment while prioritizing workload
Existing network of industry contacts (including key partners) across multiple sectors
Ability to think strategically about artist development growth at a global scale, recognizing regional opportunities and challenges while delivering localized solutions to maximize program reach and success
A track record of achieving measurable outcomes in the music industry, with a focus on data analytics to assess and improve program effectiveness. Comfortable using performance metrics to refine strategies and deliver sustained growth for artists
Education:
BS/BA degree or higher
Desired Skills, Knowledge & Experience:
Visionary with ability to lead, learn, implement and adapt
An experienced leader, inspiring team to high performance with a proven ability to attract top talent and develop/mentor top performers to growth roles
Analytical problem solver with the ability to excel in a fast-paced environment
A clear, transparent, and efficient communicator (both on and offline) with experience presenting complex information and ideas simply to both internal and external stakeholders
Strong influencer and relationship builder with internal and external leaders
Experience and passion for working in an international, multicultural environment
Excellent interpersonal skills, ability to manage, mentor, and motivate a team
Comfortable leading and operating with resource constraints
Ability to manage ambiguity well and to work autonomously
Preference for working in a collaborative, fast paced, growth culture
Flexible in approach and non-bureaucratic
High integrity, trusted advisor with high EQ and low ego
Where you’ll be
This role will be based out of our New York City office Believe’s Paris HQ. TuneCore operates on a hybrid model giving our teams flexibility and choice in how they work. Employees have the option to work from our office 7 days per month on a flexible schedule organized at the department level.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Working At TuneCore
Our Values:
TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect and transparency. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.
We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist.
CSR Strategy: Shaping Music for Good
Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.
We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.
Shapers Program
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.
Recognition and Awards:
Fast Company’s 10 Most Innovative Companies in Music list (2023 & 2024)
Crain’s Best Places to Work in NYC (2022, & 2023, 2024)
Billboard Women in Music List: Andreea Gleeson, CEO (2023 & 2024)
Billboard Indie Power Players List: Andreea Gleeson, CEO (2021, 2022, 2023, 2024)
Billboard’s International Power Players List, Andreea Gleeson, CEO (2021, 2022, 2023, 2024)
Benefits & Perks:
At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.
“Wellness Fridays” year-round (close at 1pm on Fridays)
Universal Paid Parental Leave for both parents – because we know your newest family member(s) deserve your undivided attention.
Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment – your health comes first.
401k match – an investment in your future.
Company wide events, outings and volunteer days – we have team spirit and know how to have fun!
Hybrid Work – employees have the option to work primarily remotely and work from the office 7 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.
Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).
TuneCore and Believe are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive work environment. We encourage applicants of all backgrounds to apply. All your information will be kept confidential according to EEO guidelines.
As an Account Manager & Business Developer professional, part of our distribution team, your mission is to develop strong relationships with independent artists and labels while actively driving new business growth. You will ensure high customer satisfaction through personalized account management while identifying and securing new partnerships in a constantly evolving digital music landscape.
You will work within a team of account managers and sales professionals, balancing customer success and business development with passion, innovation, care, and transparency to reinforce Believe’s presence in the Andean region and Central America.
Your duties will include but are not limited to:
Customer Success & Account Management
Manage a portfolio of independent artists and labels, ensuring strong relationships, long-term partnerships, and business continuity.
Define and execute customer success strategies that reinforce engagement and drive contract renewals.
Identify and track key performance indicators (KPIs) to measure client success and revenue growth, ensuring regular reporting.
Handle content distribution operations, including takedowns, claims, and monetization, ensuring seamless execution.
Work closely with Editorial, Marketing Partnerships, and Video Channel Management teams to optimize release strategies and maximize exposure for clients.
Conduct business reviews with top clients, identifying growth opportunities and reinforcing long-term relationships.
Sales & Business Development
Identify and pursue new business opportunities in the Andean region and Central America, expanding Believe’s market share.
Develop and maintain a strong sales pipeline, proactively sourcing and signing new artists and labels.
Ensure a smooth and efficient onboarding process for new clients, aligning with company procedures and best practices.
Negotiate and close deals that align with Believe’s commercial strategy and regional expansion goals.
Analyze and map the market to identify the Total Addressable Market (TAM), staying informed on industry trends and competitor activity to refine business strategies.
Your Profile
Fluent in English (Professional level).
Customer-oriented mindset, with a strong ability to manage relationships and drive satisfaction.
Sales-driven approach, with proven ability to identify, negotiate, and close deals.
Strong analytical skills, capable of tracking KPIs and deriving actionable insights.
Organized and proactive, with the ability to manage multiple accounts effectively.
Basic Excel proficiency for reporting and performance tracking.
Deep understanding of business development and account management in a digital distribution landscape.
Nice-to-Have Skills
Experience in the music or entertainment industry, preferably in digital distribution.
Financial understanding, with knowledge of pricing structures and revenue models.
Familiarity with digital distribution platforms and monetization strategies.
Knowledge of the Andean and Central American music industries and their market dynamics.
Set the tone with us
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor-made training and coaching program
Remote working policy
A wellness program « Pauses » with many activities and animations in-house
Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
A healthy and eco-responsible company restaurant
Individual or family health insurance
CSE benefits
A rooftop
A gym with free classes
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
The International Project Manager plays a key operational role in executing the global artist development strategy led by the Head of International, Artist Services. This position focuses on managing international marketing campaigns, ensuring seamless coordination across global teams, and driving the success of selected artists in key export markets.
As a key operational lead, you will work closely with teams in the US, Europe, and Asia to ensure the execution of high-impact marketing campaigns, audience development initiatives, and strategic partnerships.
You will also act as the primary liaison between the Head of International and local marketing teams, ensuring alignment and smooth execution of selected artist campaigns.
Key Responsibilities
International Artist Development & Campaign Execution
Oversee the execution of international marketing and audience development strategies for a roster of selected artists.
Coordinate with International EMP teams to drive opportunities on DSPs, media partners, agencies, and content creators to maximize artist visibility and reach in key international markets.
Ensure high-quality support for international artists, including white-glove campaigns, promotional activations, and marketing strategies tailored to export countries.
Support the development and execution of cross-border marketing collaborations and influencer activations.
Provide structured reporting to measure campaign performance and optimize strategies.
Team & Project Management
Act as the day-to-day operational lead, ensuring smooth collaboration between international and local marketing teams.
Ensure timely execution of international campaigns by setting clear milestones, deliverables, and accountability across internal teams.
Troubleshoot and solve challenges proactively, ensuring efficient problem resolution in artist and market relations.
Marketing Strategy Execution & Optimization
Implement marketing and promotional strategies across digital and offline channels to drive targeted international artist growth.
Ensure campaign execution aligns with Believe’s artist-first philosophy, emphasizing authenticity, audience engagement, and long-term sustainability.
Monitor campaign performance in key markets and suggest data-driven optimizations to maximize impact.
Manage external agency relationships to ensure best-in-class marketing execution in key territories.
Financial & Performance Oversight
Track campaign budgets, ensuring cost efficiency and maximum return on investment (ROI).
Collaborate with finance teams to accurately track revenues, expenses, and profitability for international campaigns.
Provide support in managing the international P&L, ensuring transparent budget allocation and cost control.
Ensure timely and accurate forecasting and performance tracking for marketing and promotional spending.
Data Analysis & Reporting
Analyze key performance metrics for international campaigns, including streaming performance, audience engagement, and market penetration.
Leverage audience data to refine marketing strategies and optimize artist positioning in export markets.
Provide clear and actionable performance reports to the Head of International and senior leadership teams.
Monitor local market trends and emerging opportunities to proactively adjust strategies.
Hard Skills
Project Management: Proven ability to oversee complex marketing campaigns across multiple markets.
Global Marketing Strategy Execution: Experience in executing cross-market campaigns with a focus on localization and audience engagement.
Data & Performance Analysis: Strong analytical skills with the ability to derive insights from performance data.
Budget & Financial Management: Ability to track and manage marketing budgets, optimizing costs for maximum impact.
Music Industry Knowledge: Deep understanding of international music markets, DSP strategies, and promotional best practices.
Cross-Team Collaboration: Experience in working with diverse teams across different time zones and cultural backgrounds.
Soft Skills
Leadership & Teamwork: Ability to work independently while being a strong team player in a global organization.
Strategic Thinking: Ability to execute high-level strategies while ensuring tactical excellence.
Problem-Solving: A solution-oriented mindset, capable of troubleshooting challenges proactively.
Communication & Negotiation: Strong ability to coordinate across stakeholders, aligning multiple teams around shared objectives.
Adaptability & Agility: Comfortable working in a fast-paced and dynamic environment.
Required Experience & Qualifications
Fluent in English (additional languages a plus).
5+ years of experience in music marketing, international project management, or artist development.
Experience in managing multi-market campaigns and collaborating with international teams.
Deep knowledge of streaming platforms, DSP marketing strategies, and digital audience development.
Experience working with artists, managers, and industry stakeholders at a high level.
Strong background in the music industry, digital distribution, or entertainment marketing.
SET THE TONE WITH US
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB Well being advantages
•Tailor-made training and coaching program
•Remote working policy
•A well-being program
•Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
• + other benefits depending on office location
SING IN HARMONY CSR Advantages
•Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
