The Job

You will be responsible for a portfolio of artists and labels regarding all video distribution aspects. Thanks to a perfect understanding of our products and client’s needs, a solid sales strategy and an in-depth thinking of the music market, you will be able to build the video success of our customers.

Responsibilities include:

• Daily video support for producers
• Application of Best Practices for artists and labels content
• Implementation of video and audience development strategies for our producers across video platforms
• Elaboration of Business Reviews and Analysis
• Rights Management
• Work closely with Video Rights and Distribution Teams
• Identify and researching potential acquisition targets
• Availability to travel if needed

The Job

• Day-to-day execution of organic search engine campaigns including keyword research, competitor analysis, site improvements, and ad hoc SEO support
• Identify opportunities to optimize our content to maximize SERP rankings, feature snippets  and increase conversions.
• Work with tech teams to provide SEO technical recommendations and collaborate on SEO technical tasks
• Forge relationships with international key stakeholders  to help shape Global Tunecore SEO strategy, meeting regularly to share status,  best practices, proactively seek growth opportunities, and advocate for different regional needs
• Stay up to date with the latest developments in the industry, Google algorithm updates,  competitive landscape, and scope new/alternative tools.

• Analyze TuneCore SEO performance to identify issues, find root-causes, and implement systematic solutions

• Report on SEO KPIs monthly/quarterly/annually supported with key findings and a roadmap

• Stay up to date with the latest developments in the industry, competitive landscape, and scope new/alternative tools.

Utilizes SEO analysis tools ( Google Analytics, Search Console, Google trends  and other SEO tools such as SEMrush and Screaming Frog)

The Job

Our mission is to provide the best distribution services for independent labels and artists with passion, innovation, care and transparency.  

As Global Head of Video & Audience Development, you will be responsible for supporting a team of Channel Managers across 50 countries and co-manage the team in building the best video services. Thanks to a perfect understanding of our products and clients’ needs, a solid marketing strategy, and in-depth thinking of the music market, you should be able to ensure our teams build the best audience development strategy for our artists & labels and help our local Heads of Video build their video strategy according the to the local market needs. 

Missions: 

1/ Strategy Execution & performance Analysis 

• Implement video strategy for department 

• Build and follow quarterly OKRs & relevant KPIs for the CM team  

• Work with Central and local Senior Management to determine business objectives across international territories 

• Adjust and ensure execution of video services  

• Identify opportunities for revenues improvements across YouTube, Instagram, Facebook, Tik Tok, Snapchat  

• Review and present overall performance of video department across territories on a regular basis  

2/ Team Management 

• Co-Lead team of Channel Managers on all Video and Social Media aspects and establish a strong relationship with the local or Regional Heads of Video 

• Onboarding and Training of new local or regional Heads of Video 

• Ensure the highest level of expertise of the team with the latest industry best practices and internal new tools 

• Enrich our knowledge bases, by writing or suggesting articles and by identifying new relevant video topics (process, business knowledge, tools), for the LAS team to be more and more autonomous. 

• Ensure that all Channel Managers are available and participate in projects that we build in the Central team 

• Resolving conflict situations 

3/ Processes and Tools 

• Work closely with Sales, EMP & Customer Support teams to ensure effective management of department 

• Ensure full productivity of the department and report necessary tools to improve opportunities  

• Ensures full coordination with Video Operations Team, Rights Management Team, and Finance Teams 

• Define KPIs for all processes and tools and make sure that the processes are global and respected 

The Job

Sous la direction de la Head of Editorial & Marketing Partnerships Artist Services,  vous serez en charge de promouvoir les artistes believe du catalogue « Artist Services » sur les plateformes de streaming clés en Europe de l’Est.

Voici à quoi ressembleront vos journées:

• Maintenir un relationnel journalier avec les plateformes digitales en Europe de l’Est et assurer le pitch de nos artistes afin de développer leurs streams et revenus sur les plateformes
• Entretenir une expertise poussées sur le playlisting et les stratégies de promotions d’artistes sur les DSPs
• Imaginer, créer et déployer des partenariats marketing innovants et créatifs avec les plateformes de streaming (co-marketing, évènements, création de contenu, etc), en coordination avec l’équipe Artist Services
• Réflexion autour de nouvelles manières innovantes et créatives de développer la visibilité sur le catalogue d artistes 
• Promotion locale des sorties Internationales clés coordonnées par les équipes centrales

Reporting et veille de marché : 

• Monintoring des indicateurs data clés au cours des campagnes artistes afin d’adapter la stratégie streaming
• Suivi des résultats, KPIs et analyse de performance post-campagne
• Préparation et envoi des reportings 
• Création d études de cas 
• Veille de Marché : initiatives concurrentes et tendances du marché local

The Job

As Digital Marketing Manager (m/f) you are responsible for all aspects of digital marketing of the Nuclear Blast label and all related artists. You are interested in new challenges in marketing and new media, advertising, and content creation are your core competencies. Motivated, ambitious and with the passion to constantly educate yourself, as well as an organizational talent that keeps an eye on the details, you are perfectly suited for this position.

As an ideal candidate, you are familiar with all varieties of the metal genre and have several years of experience in working with digital marketing tools. We expect you to inspire with your commitment and strong customer orientation, to persistently pursue your goals, and to succeed in realizing company interests.

Data Analysis: perform data analysis to identify artist’s target audience & position them in the market

Strategy: elaborate artist development strategy & planning, starting with data and objectives; build marketing plans for both new releases and catalog activations

Content production: define content needs, schedule, budget, & coordinate execution

Audience Development: leverage artist’s channels to grow their audience and increase engagement, by implementing both Organic activations and Paid media campaigns (Youtube, Facebook, Instagram, Tik Tok, digital streaming platforms, online stores, online media, influencers, etc); build creative and innovative digital experiences for fans

Guidance/Education: Provide strategic guidance to artists to manage their socials (incl. identifying relevant platforms) and overall digital strategy; reassure and educate

Budgeting & Finance: manage & monitor digital marketing budgets; allocate budget to the relevant platforms and content to best support strategy

Media Buy: translate Paid strategy into a brief for media buyers to book ads

Performance Management: monitor KPIs & deliver reports on digital marketing performance for internal and external stakeholders (band/management)

The Job

1. 参与制定音乐内容出海的整体运营战略并负责执行及落地
2. 把握海外视频平台（包括不限于TikTok、YouTube）的内容、产品方面的动向和趋势，并应用在具体工作当中
3. 对自有内容阵地的规模增长和增速负责

The Job

• Die Position hat einen Fokus auf das Genre HipHop/Rap und ist in unserem Groove Attack Team angesiedelt 
• Strategische Planung und operative Umsetzung von Social-Media- und Online-Marketing-Kampagnen für und in Abstimmung mit unseren KünstlerInnen  
• Verwaltung und Monitoring der Marketingbudgets in enger Abstimmung mit ProjektmanagerInnen und Künstlerinnen 
• Definition und Abstimmung von Kampagneninhalten, Zeitplanung und Budgets sowie Koordination der Ausführung  
• Starker Fokus auf Social Media Consulting unserer Künstlerinnen inkl. konzeptioneller Verantwortung für alle gängigen Plattformen  
• Unterstützung unserer KünstlerInnen in der technisch korrekten Aufsetzung & Pflege ihrer Social Media Kanäle (insbesondere YouTube) 
• Regelmäßige Daten- und Audienceanalyse unserer KünstlerInnen zur richtigen Positionierung dieser im Markt  
• Beauftragung, Briefing und Abstimmung mit externen Agenturen (wie z.B. Influencer Marketing Agenturen) 
• Regelmäßiges Monitoring und Reporting der Marketingperformance an interne und externe Stakeholder 
• Austausch von Best Practices mit internationalem Digital Marketing Team 

The Job

• Handle day to day relationships with DSPs – set up communication process and tools;
• Develop market share and revenue;
• Explore ways to further our catalogue visibility;
• Develop strong knowledge on playlisting and on-store promotion strategies;
• Develop marketing partnerships with DSPs – imagine, build and deploy innovating marketing campaigns with top retailers (content creation, co-marketing, etc) in coordination with Artist Distribution team;
• Reporting and Performances – deliver trade marketing reports to all teams, monitor KPI and analyse performances;
• Monitor local market practices – competitive initiatives and local market trends in Thailand
• International – promote IKRs (International Key Releases) in Indonesia

The Job

Reporting to the VP of Global Marketing, the Director, Acquisition Marketing will serve as a key member of the leadership team within the TuneCore organization. S/he will lead the marketing roadmap and strategic vision, accelerate our growth and build/lead a client focused marketing team. S/he will spearhead marketing innovation, build programs that scale and drive ROI.  

The Director, Acquisition Marketing will lead all marketing disciplines including acquisition (SEM, SEO and paid social), retention (email, segmentation and content) and strategy (forecasting and competitive analysis). S/he is passionate about driving measurable results and will be responsible for setting the strategic direction and overseeing execution of our marketing efforts to achieve company objectives. 

The tasks and responsibilities of this position include, but are not limited to: 

Team Leadership and Management 

• Create a team environment that encourages accountability, high standards and innovation 

• Develop and retain diverse talent that makes a strong, positive impact on the organization. Continuously improve team and job structure and ensures clear leadership accountabilities are in place. Identify talent of direct reports and assists with their growth and development plans 

• Facilitate regular, ongoing communication with cross-functional teams 

• Collaborate with the International team on priorities and best practices, ensuring teams work together as a seamless unit to maximize results and maintain global consistency and relevance 

Strategy 

• Balance between short-term lead focused programs and long-term brand awareness/equity/advocacy 

• Oversee all acquisition and retention budgets and proactively make ongoing adjustments for efficiency and changing market conditions  

• Deliver actionable insight to drive continuous improvement, providing operational and strategic insight to inform the product development and business plans in conjunction with the Senior director of Product Marketing & New Ventures  

• Oversee assessment of campaign performance, implementation of testing, evaluation of results and translation to action plans 

Paid Media/SEO 

• Oversee paid media campaign planning, strategy, execution and optimization including PPC campaigns managing bids and budgets. Test and optimize keywords and creative; maintain forecasts and goal metric tracking. Devise and execute on strategic channel initiatives to drive efficient growth 

• Negotiate terms with vendors, review and finalize contracts, approve invoices, ensuring campaigns stay on budget at target CPA 

• Lead discovery and testing of new media and affiliate partnerships to efficiently introduce TuneCore to new audiences 

• Manage vendor/agency relationships 

• Oversee SEO management through site optimization to gain keyword ranking and feature snippets 

• Collaborate with Director of Communication to drive holistic strategies for content promotion, link acquisition & brand coverage 

Content/Blog 

• Lead content marketing initiatives that not only increases TuneCore’s digital footprint, thought leadership status and brand awareness, but also effectively engages our target audiences 

• Own development of “experience building” online and offline content streams that align with the marketing/sale cycle through buyer persona development and segmentation 

Customer Segmentation/Rewards Program 

• Drive the direction and execution of segmented campaigns, using behavioral data to maximize customer satisfaction and response 

• Proactively optimize and refine TuneCore’s reward program to help artists reach milestones that help them advance to the next level of their careers 

• Understand the target customer and ensure we optimize the online experience to meet and exceed their needs 

Email 

• Manage email strategy, planning, calendar management, campaign execution, reporting and optimization 

• Steer all aspects of email marketing campaigns, from creative brief through deployment, launch and measurement. Support strategic initiatives, by ensuring flawless execution of complex audience segmentation, testing and versioning 

• Lead team through testing and development of new email capabilities including segmentation, personalization, automation, recommendations, and creative improvements.  Recommend tests to optimize email results 

The Job

As the Digital Marketing Manager, within the Artists Services division, you will be key to the artists online and audience development in the Japan market. The role will have a matrix reporting to both Local Business and Global/ Regional Head of Digital Marketing (Functional).

You will:

You will be a valuable resource to Artist Services Lead and Project Managers to research artists’ target audience and position in market through thorough analysis of all data available. With this data, you will elaborate the artists’ development strategy on digital media platforms, defining the content to be produced, platforms to utilize, optimal schedule and budget, and coordinate the execution of which.

You will leverage the artists’ channels to grow audience, and increase engagement by implementing both organic activations and paid media campaigns, through relevant online and social media platforms, including YouTube, Instagram, TikTok, influencers etc. You will manage and monitor digital marketing budgets, set and maintain KPIs, while delivering weekly reports on digital marketing performance for the artists, external stakeholders and relevant cross functions teams.