Chef de Projet Digital Marketing (H/F/N)

The Job

Dans le cadre d’une création de poste, rattaché au pôle Digital Marketing des labels Believe et en collaboration avec les chefs de projets, vous aurez pour objectif de concevoir des stratégies de communication et optimiser la présence digitale pour les artistes AllPoints, naïve et Animal63.

Voici à quoi ressembleront vos journées :

  • Analyse des data pour identifier les cibles d’audience et le positionnement marché du roster
  • Construction de stratégies et plannings de développement des projets en gestion
  • Mise en place d’opérations créatives et innovantes 
  • Brief et suivi de la création des assets de promotion de sorties
  • Conseil et support aux artistes et producteurs sur la gestion de leurs canaux digitaux
  • Développement de l’audience de l’artiste sur l’ensemble des réseaux organiques et paid media : plateformes de streaming audio et vidéo, social medias, influence…
  • Optimisation opérationnelle de la présence et de la visibilité des artistes sur les différents canaux
  • Création et suivi de plans paid media, en collaboration avec le pôle interne d’achat d’espace
  • Suivi et bilan des campagnes digitales 

Qualifications

Pourquoi nous rejoindre ?

Chez believe, notre leitmotiv est simple : ouverture d’esprit, passion et implication !

On appréciera aussi votre agilité, votre sens de l’innovation, votre excellent relationnel et votre enthousiasme

Vous avez une première expérience opérationnelle sur des missions similaires en stratégie digitale et gestion de campagnes ?

Vous êtes reconnu pour votre sens de la créativité, votre rigueur, votre capacité d’analyse et votre proactivité ?

Vous êtes curieux des nouvelles tendances dans le marché de la musique et des nouvelles technologies ?

Powerpoint, Photoshop et Premiere Pro font partis de vos logiciels du quotidien ?

N’hésitez plus ce poste est fait pour vous !

Votre niveau d’anglais est courant, à l’oral comme à l’écrit.

Additional Information

Believe s’engage à garantir l’égalité des chances en matière d’emploi, sans tenir compte de l’origine, du sexe, des mœurs, de l’orientation sexuelle, du genre, de l’âge, de la situation de famille, de l’état de grossesse, d’origine, des opinions politiques, des activités syndicales, des convictions religieuses, de l’apparence physique, du nom de famille, du lieu de résidence, de l’état de santé, ou en situation de handicap.

Project Manager (m/w/d)

The Job

  • Du bist unsere zentrale Schnittstelle zwischen Artist, Management, Marketing und Promotion und verantwortest den reibungslosen Ablauf unserer Release-Kampagnen
  •  In enger Kooperation mit Künstler*in und internen Stakeholdern definierst du hierzu das taktische Vorgehen sowie die operative Umsetzung und unterstützt die einzelnen beteiligten Teams durch deine Koordination und Steuerung
  •  Du wählst relevante Datenquellen im Hinblick auf Zielgruppe, Verkäufe, Performance-Entwicklung aus, analysierst diese, kommunizierst entsprechend und passt insbesondere auch das operative Handling der Kampagne an
  • Hierfür hast du auch die Kontrolle und Verantwortung für das zugeteilte Budget
  • Weiterhin unterstützt du den Head of ASD sowie unsere A&R Manager hinsichtlich Kalkulationen, Vertragsverhandlung und begleitest insgesamt den Signings-Prozess aus administrativer Perspektive

Qualifications

  • Du hast eine Leidenschaft für Hip Hop/Rap, das Musikbusiness und Du hast bereits Erfahrung in einer ähnlichen Rolle gesammelt
  • Du bist stark in der Organisation und Umsetzung mehrerer dynamischer Projekte, steuerst diese effizient, souverän und transparent
  • Du arbeitest gerne faktenbasiert und ziehst Datenanalysen zur weiteren Bestimmung deines Vorgehens heran 
  • Du verfügst über ein gewisses Verhandlungs- und Argumentationsgeschick; du passt deine Kommunikation spielerisch an verschiedene Ziel- und Interessensgruppen an, bleibst jederzeit ein/e positiver und fairer Ansprechpartner/Ansprechpartnerin im Spannungsfeld zwischen wirtschaftlichen und künstlerischen Interessen
  • Du willst gestalten und nicht verwalten; du willst mit deinem Boutique-Team schnell Ergebnisse liefern und sehen 
  • Du sprichst verhandlungssicheres Englisch und Deutsch

 

Additional Information

Das bieten wir Dir:

  • Work-Life-Balance: Gestalte flexibel deine Arbeitszeit und profitiere von einem anpassungsfähigen Arbeitsmodell, aus Office und Remotework. Zudem bekommst du bei uns 30 Urlaubstage und kannst zusätzlich 4 Wochen im Jahr Workation beantragen
  • Soziales Engagement: wir akzeptieren Dich wie Du bist: setze Dich innerhalb der Company für ein faires und tolerantes Miteinander als auch für eine ökologisch und sozial nachhaltige Gesellschaft ein
  • Unser Miteinander: Wir legen großen Wert auf ein offenes Miteinander und kombinieren gute Arbeit mit Spaß. Unser tägliches Miteinander basiert auf unseren Werten: Respekt, Fairness und Transparenz.
  • Entwicklungsmöglichkeiten: Durch spannende Aufgaben und viel Gestaltungsspielraum bieten sich für dich vielfältige und langfristige Entwicklungs- und Karriereperspektiven in einem wachsenden und internationalen Unternehmen. Wir unterstützen die Entwicklung durch jährliche Entwicklungsgespräche, kostenfreie E-Learning Lösungen und individuelle Weiterbildungsmöglichkeiten
  • Gesundheit am Arbeitsplatz: Sowohl deine Physische als auch Mentale Gesundheit ist uns wichtig. Neben der Möglichkeit dich mit der vergünstigen Urban Sports Mitgliedschaft in verschiedensten Sportarten auszupowern, bieten wir in Zusammenarbeit mit Eutelmed und Fürstenberg private Online und On–Site Sessions mit professionellen Psychologen an
  • Teamspirit: Wir arbeiten eng und motiviert an gemeinsamen Zielen und wachsen täglich über uns hinaus Werde Teil einer dynamischen Company die noch viel in der Musikindustrie bewegen möchte!

Wir freuen uns auf Deine aussagekräftige Bewerbung inklusive Angabe deiner Gehaltsvorstellung und deines frühestmöglichen Eintrittstermins!
Gleiche Chancen für alle: Bei Believe wird Vielfalt und Inklusion großgeschrieben, denn das sind für uns die Voraussetzungen für eine Kultur, die die besten Talente anzieht und letztendlich zur Verwirklichung unserer Vision führt.

Die Förderung von Vielfalt und Inklusion beginnt mit der Einstellung – daher diskriminieren wir nicht aufgrund von Religion, nationaler Herkunft, Geschlechtsidentität, sexueller Orientierung, Alter, Familienstand oder anderen Aspekten. Wir befürworten Vielfalt in all ihren Formen als einen unserer Grundwerte für Teamarbeit.
Wir stellen ausdrücklich niemanden ein, der dies nicht respektiert, und ermutigen Personen aus LGBTQIA+ und anderen unterrepräsentierten Gruppen, sich zu bewerben.

PS: Falls das interessant klingt, dann bewirbt dich einfach! Verschiedene Studien haben ergeben, dass sich durchschnittlich mehr Männer auf einen Job bewerben, wenn sie 60 % der Erwartungen erfüllen. Wobei Frauen / nicht-binär, sich auf einen Job bewerben, nur wenn sie eine höhere Prozentzahl der Erwartungen erfüllen. Also wenn du dir nicht sicher bist, ob du die richtige Person für den Job bist, dann bewirbt dich einfach und lass uns dich kennenlernen und sehen, was du mitbringst. Wir würden uns freuen, dich kennenzulernen!

Video Manager (Artist Services)

The Job

As a Video Manager in the Believe Artist Services team, you will provide dedicated and expert support on all monetization and audience development aspects to do with video platforms, especially on YouTube. You will work closely with the Global Head of Video Managers (based in France) to support video growth for 3 priority countries: France, UK, Germany.

Thanks to a perfect understanding of our products and clients’ needs, a solid sales strategy, and an in-depth thinking of the music market, you will be able to build the video success of our artists.  

Missions: 

1. Analyse, optimize & implement high impact video monetization strategy 

  • Perform thorough artists’ asset and channel audits to identify opportunities for revenue improvement across video platforms with a focus on YouTube. 

  • Report, analyse and present campaign and overall performance of video to elaborate Business Reviews, using YouTube CMS and other internal or external tools. 

  • Work closely with AS Support and Artist Services team to analyze clients’ concerns and solve complex support topics relating to rights management, video delivery or content optimization, by troubleshooting and investigating client and product, prioritizing and escalating issue reports. 

  • Ensuring that all content that is ingested has relevant rights cleared, and we apply the monetization policy aligned with YouTube’s & In-house guidelines. 

  • Take responsibility for the asset & channel performance, growth & guidelines stability. 

2. Supporting Marketing Teams on Audience Development strategy on Video platforms 

  • Devise and implement audience development strategies from a technical/algorithm perspective on video platforms, to increase viewership & subscribers with a specific focus to reap the most effective commercial return for our artists. 

  • Acts in full coordination with Project Manager and Digital Marketing to provide video optimization and analysis to maximise watch time hours, platform engagement, audience growth, monetization growth, and community interaction, etc. 

  • Work closely with Marketing & Solutions, Editorial & Marketing Partnership and AS Support teams to ensure full productivity of the department and provide timely recommendations to improve opportunities  

3. Identify New Trends and Opportunities 

  • Research and present new trends in video; including topics, format, content rollout, and audience consumption behaviour amongst others. 

  • Educate local teams about newest video features, strategical and technical topics 

  • Work in close coordination with Global Head of Video Managers, Local Heads of Artist Services and A&R to identify and pitch potential artists 

Qualifications

  • Fluent in English language (writing and speaking) 

  • Minimum 2 years of experience as YouTube Channel Manager / Creator Development 

  • YouTube certified; including deep understanding of YouTube ecosystem, having intimate best-in-class knowledge of Content ID, and history of producing deep dive reports using YouTube Analytics and YouTube CMS to produce actionable strategy 

  • A team player with a positive attitude, who can work collaboratively across offices 

  • A self-starter that thrives in a fast-paced environment and is highly organized 

  • An investigative mindset, clear communication and attention to detail 

  • Passionate about Music and all things Digital and social media 

Desirable: 

  • 2 – 3 years of experience in planning and implementing a successful SEO strategy. 

  • Effectively communicating complex topics 

  • Marketing or Sales background 

Additional Information

Video and Audience Development Manager Romania

The Job

As a Video and Audience Development Manager, you will be responsible for a portfolio of artists and labels regarding all video distribution aspects. Thanks to a perfect understanding of Believe products and client’s needs, as in-depth thinking of the music market, you will be able to audit, understand and advise our clients on their strategy for developing and monetizing their audiences in various digital services. You will accompany them in the use of the tools created by Believe and in the elaboration of their strategy.

Missions: 

1/ Account Management: 

  • Clients daily support & meetings regarding video distribution

  • Business Reviews and Analysis the video performance of your clients

  • Follow closely the resolution of YouTube conflicts of your clients

2/ Audience Development: 

  • Strong focus on YouTube Channel Assessment 

  • Audience audit across DSPs & Social Media in order to develop the best content strategy 

  • Develop, execute, and drive a channel strategy for the clients assigned to you 

  • Implementation of video and audience development strategies across video platforms 

  • Drive revenue streams from new and existing client relationships 

  • Ensure that qualified clients renew their contracts

  • Study platform’s features and best practices in order to implement in clients’ content 

  • Work together with Marketing and Label Manager teams  

  • Provide strategic feedback and advice to Heads of Sales and Distribution to determine and adjust business objectives Produce the supporting materials and participate in target and client’s meetings 

  • Follow YouTube and Social Media trends 

3/ Internal Processes:  

  • Work closely with Video Rights and Distribution teams 

  • Ensure the content is being correctly monetized and irregularities free  

  • Follow established OKRS and work together with Head of Video 

  • Present features, case studies and creative best practices to internal team 

Qualifications

  • Desired skills and experience: 

  • Bachelor’s degree or equivalent practical experience (Business, Digital Marketing, Communication or any other related) 

  • Excellent written and oral communication in English, any other language (Ukrainian, Bulgarian, Polish) would be a plus

  • Data-driven mindset and strong analytical skills 

  • YouTube CMS & Social Media experience, YouTube CMS certified 

  • Previous experience in DSPs is a bonus  

  • Structured, priority-driven and with the ability to multi-task and juggle various projects at the same time 

  • Passionate about music, social media and digital marketing 

  • Excellent interpersonal, communication and presentation skills 

  • Knowledge of Romanian music market 

  • Based in Bucharest, Romania only 

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

Editorial & Marketing Partnerships Manager Associate ( Beijing – China )

The Job

Believe is looking for a Editorial & Marketing Partnerships Manager Associate to join our Greater China Team. The position will be responsible for working with our key digital retail partners across Greater China. 

The role will develop and grow the relationships with key retailers in Greater China region, as well as coordinate with our APAC and international offices on marketing initiatives for our new release schedule and catalogue promotion. The candidate is expected to be efficient in planning priority releases with Digital Music Services, optimising promotional information that is available and ensuring our new releases receive strong coverage and further catalogue visibility.

The role would suit a self-motivated and entrepreneurial individual with an excellent knowledge of the current music market landscape and trends and a keen and creative interest in digital technologies and digital marketing opportunities.

Qualifications

·       A love of music

·       The ability to multi task, prioritise and manage multiple projects simultaneously.

·       Knowledge of all digital music services in Greater China

·       Excellent verbal and written communication skills.

·       A passionate self-starter able to work without direct supervision.

·       A desire to meet short and long-term targets.

·       Native Chinese Speaker. Fluent in written and verbal English.

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status, pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

Social & Sales Marketing Communication Manager

The Job

The job will focus on 3 missions:

1)  Marketing (65%)

A.    CRM: Client Newsletters management

Objective: Retain & secure our clients by proving the value we deliver

Main Tasks: Adapt central newsletter content for local market & create specific newsletter on local marketing and digital news

Frequency: 1 newsletter per month sent to all clients

KPI: opening rate >35%

 

B.     Clients Events

Organize local client events

I.      Believe innovative session for existing clients

  • Objectives: Educate, train and engage our clients
  • Format: Masterclass / Workshop – 2.5 hours webinar or physical
  • Frequency: every quarter
  • KPIs: Satisfaction rate – Participation rate

 II.     Believe Bootcamp for new business

  • Objectives : Engage prospects & clients
  • Format: Masterclass / Workshop 2,5 hours webinar or physical
  • Frequency: semi- annual
  • KPI : Satisfaction rate – Participation rate

 

C.     BtoB Events

Objective: Raise awareness on Believe and drive engagement of prospects

Main Tasks:

  • Identify relevant local BtoB events
  • Define format of Believe participation (Panel, Keynote, workshop)
  • Prepare Believe speaker
  • Animate Booths  

Frequency: 3 participations per year (ex: Reeperbahn, Midem, MaMA, ADE, SXSW, Womex, Classical Next)​

KPIs: Participation rate for physical events – Number of views of digital events – Booth traffic

 

D.   Awards

Objective: Drive leadership position of Believe and highlight Believe music, tech & digital expertise

Main Tasks:

  • Participate in local key awards in the industry
  • Participate in local powerlist to raise the profile of our top execs

KPIs: 2 local or global participations per year (Ex: Billboard Power list, Social Music Awards (FR), Music Week Awards)

 

E.    PR:

Objective: Build/strengthen Believe awareness & reputation to generate sales

Main Tasks:  coordinate with a local PR Specialist/free-lancer and GM/GMO all local PR activities (new signings, Believe position in local charts, key partnerships, new signings, new releases…)

Frequency: at least 1 press release per month

KPIs: coverage in Tier 1 local trade media – 1 interview with GM / quarter (TBC)

 

2) Social media (35%)

Objectives

  • Build/strengthen awareness & reputation of Believe locally
  • Drive engagement of the key target audiences: artists, labels, managers, producers, partners, media etc

Main Tasks

Scope: Believe Instagram account (L&AS + AS) for Year 1

Social media animation + content Planning (harmonization of the marketing mix)

  • Frequency: min 3 posts per week (marketing innovations, new signings, new releases, success stories, marketing campaigns, digital retail news etc…)

Social media moderation & community management (incl. qualification of the audience)

  • Respond to around 20 requests per day

 

3) Monitoring & reporting (5%)

Monitoring & reporting of all local Social & marketing communication activities to central team (dashboard to complete on a monthly basis)

Qualifications

–      Min 3/4 years experiences in marketing communication

–        Excellent collaboration skills, internally and externally

–        Digital Savvy

–        Excellent communication and writing skills

–        A first experience in the music / entertainment industry is a plus

Additional Information

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, martial or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

Associate Manager – Digital Marketing

The Job

·        We are looking for a Passionate Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

·        Planning digital marketing campaigns, including YouTube, social media, and Digital advertising

·        Build and improve our artist’s social media presence across all digital channels

·        Measuring and reporting on the performance of all digital marketing campaigns.

·        Identify trends and insights, and optimize spend and performance based on the insights

·        Brainstorm new and creative growth strategies

·        Plan, execute, and measure experiments and conversion tests

·        Collaborate with agencies and other vendor partners

·        Evaluate emerging technologies and platforms.

·        Provide thought leadership and perspective for adoption where appropriate.

 

Skills Required:

·        Proven working experience in digital marketing

·        Demonstrable experience leading and managing projects on own

·        Working knowledge of digital ad platforms

·        Strong analytical skills and data-driven thinking

·        Up to date with the latest trends and best practices in online marketing and measurement

·        Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Qualifications

·        Graduate/ Postgraduate

Additional Information

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

Apply: Interested applicants can email their resumes to chandani.veera@believe.com or reach out to us at +91 9987373636

ID – Video Channel Manager (Internal Consultant)

The Job

  • Daily video optimization/analyzation support for producers including maximizing watch time hours, platform engagement, audience growth, monetization growth, and community interaction, etc.
  • Elaboration of Business Reviews, Optimization Plan, Channel Audit, Analysis, and support Sales team in potential acquisition targets
  • Educate and on-boarded the producers on product knowledge such as YouTube analytics, YouTube Policies and Copyrights, etc.
  • Implement strategies and Best Practices for artists’ and labels’ channels across video platforms.
  • Work closely with Video Rights and Distribution Team to analyse clients’ concerns to solve complex support problems by troubleshooting and investigating client and product, prioritizing and escalating issue reports through JIRA.
  • Work closely with Head of Distribution and Regional Head of Video in order to improve client relationships and ensure the execution of the local strategy through the respect of internal process.

Qualifications

  • 2 – 3 years of experience as YouTube Channel Manager / Creator Development.
  • Understand YouTube Ecosystems and capable of YouTube Analytics or YouTube CMS.
  • A team player with positive attitude, investigative mindset, clear communication, attention to detail skills.
  • Passionate about Music and all things Digital and social media
  • Fluent in English and local native language

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status, pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

Editorial & Marketing Partnerships Leader

The Job

As a EMP leader, part of our EMP team, your mission is to lead our relationships with our partners and guarantee quality of our front-line marketing initiative for our extensive catalogue. You will lead Trade Marketing activities for our Artist Services and Distribution departments with the promotion, process and coordination of artists and labels, with passion, innovation, care, and transparency.

You will manage the local EMP team and relationships with Digital platforms.

 

Your duties will include but not limited to the following

  • Leading and developing a team of EMP managers
    • With exemplarity and by sharing Believe’s driving forces in your daily relations and activities
    • Set guidelines, strategy, and objectives to improve and assess the team’s performance
    • Support your team by identifying improvement needs and providing appropriate training, mentoring, and coaching
  • Strategy lead
    • Conceive & implement internal communication process with Distribution and AS teams: educate & align our teams on digital best practices, the local streaming market, its trends & ecosystem
    • Supervise our artists streaming strategies and explore new ways to expand our catalogue’s visibility on DSPs
    • Maintain, within the local Trade Marketing team, a deep expertise on playlisting and artists promotion strategies on digital platforms
    • Report the Trade Marketing team results via performance analysis and KPIs overview
  • Promotion of our artists and labels
    • Develop and maintain close relationship with local contacts at digital platforms (Spotify, Apple Music, Amazon Music, Deezer, YouTube Music, TikTok, etc.)
    • Supervise our artists’ presentation & pitch to DSPs in listening sessions & meetings in order to develop their streams and revenues on digital platforms
    • Overview Trade Marketing local activities, from negotiation to creation and execution of innovative & creative marketing partnerships with digital platforms
    • Promote locally key International releases, in coordination with central Trade Marketing team

Qualifications

  • Fluent English is mandatory to succeed in your role as part of a global company. French can be a plus
  • You have a deep knowledge of the current music market landscape and trends, a solid network in the music industry is a plus
  • You have a proven track record in EMP and a strong interest in digital technologies and digital marketing opportunities
  • An experience in people management is a plus
  • You have the ability to work to deadlines and work under pressure, to be thinking strategic and to share your vision

Additional Information

JP – Video Channel Manager

The Job

1. Account Management of Video Channels (YouTube, TikTok etc)

  • Client support and meeting
  • Elaboration of Business Reviews and analysis thanks to the YouTube CMS and our internal tools
  • Support sales team in potential acquisition targets
  • Development and execution of video content strategy to optimize performance across various platforms
  • Application of Best Practices of audience growth solutions for artists’ and labels’ YouTube channels
  • Implementation of video strategies for our producers across video platforms
     

2. Audience Development

  • Strong focus on YouTube Channel Assessment across all video platforms
  • Audience audit across DSPs and social media in order to develop the best content strategy
  • Implementation of video and audience development strategies across video platforms
  • Online rights management of producers’ catalogs on YouTube
  • Effectively assert rights on official and fan-uploaded content to maximize revenue
  • Optimization of YouTube Content ID on audio and video catalogs

Qualifications

  • More than 4 years in YouTube/ video platform channel management or demonstrated experience in new media audience development (technology, services, media, entertainment)
  • Passionate about Music and all things Digital and Social Media
  • Excellent knowledge of YouTube Analytics or YouTube CMS
  • Good understanding of video content and content marketing
  • Ability to multitask, priorities and manage multiple projects simultaneously
  • Excellent written and verbal communication skills
  • Highly motivated, structured and organized priority with excellent time management skills

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.

This site is registered on wpml.org as a development site.