The Job
To build and execute cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions.
To manage relationships with PR agencies, influencers, content creators, media partners, and promotional vendors.
To conceptualize and execute on-ground promotional activities, listening sessions, launch events, college activations, and experiential campaigns when required
To monitor campaign performance, audience insights, and market trends in order to optimize marketing effectiveness.
To ensure stronger visibility and commercial impact for releases in an increasingly competitive music landscape.
To bring dedicated ownership and accountability to the label’s overall marketing and promotional efforts.
To ensure timely planning, coordination, and execution of release campaigns across internal and external stakeholders.