Director, Growth

Marketing
Permanent
United States, New York

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Company Description

Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratised the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while retaining 100% ownership of their music. Today, TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers, with technology and services across distribution, publishing administration and a range of promotional services. TuneCore is headquartered in Brooklyn, NY, and owned by Paris-based Believe, one of the world’s leading independent digital music companies. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business. 

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company that cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. The pursuit of innovation inspires us to work hard for our artists, while collaboration drives the way we work and approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Be part of  the team that bridges the unmet and evolving needs of creators by building the tools and services that make their lives better.

The Job

As TuneCore continues to evolve our product and accelerate artist global growth, we’re investing in a modern Growth organisation that helps more independent artists discover our platform, start their music careers with us, and build sustainable careers on their own terms.

As the Director, Growth, you will be a key leader within TuneCore, setting the strategic vision for our growth engine across the full customer lifecycle – from acquisition and conversion to engagement, retention, and loyalty. You’ll define and lead a holistic growth strategy that attracts emerging and high-potential artists, strengthens relationships with artists, labels, and managers, increases customer lifetime value (LTV), and scales sustainable growth across markets.

You’ll own the growth roadmap across paid media, SEO, web conversion, CRM and lifecycle initiatives, retention, and emerging channels. Working closely with agency partners and cross-functional leaders across marketing, product, creative and analytics as well as regional business leaders, you’ll identify the biggest opportunities, prioritise investment, establish clear goals and measurement, and turn strategy into measurable business outcomes.

This role sits at the center of TuneCore’s growth ecosystem, connecting acquisition, product, data, and customer experiences to shape how artists discover, evaluate, choose, engage with, and ultimately grow with TuneCore. You’ll develop programs that create meaningful, lasting relationships while improving conversion, engagement, retention, and LTV.

As a senior leader, you’ll lead a high-performing Growth organisation, developing talent, fostering a culture of accountability and experimentation, and ensuring the right capabilities are in place to deliver against our ambitions. You’ll also strategically manage agency partners, ensuring they operate as an extension of the team and deliver against clear objectives and business outcomes.

This is an opportunity for a strategic, commercially-minded growth leader who combines analytical rigor with creative thinking and can translate customer insight and data into strategy, investment decisions, and scalable execution.

Above all, you’ll help ensure TuneCore’s growth strategy advances our purpose: empowering independent artists to build sustainable careers on their own terms by helping more creators discover, choose, engage with, and grow with TuneCore.
 

The tasks and responsibilities of this position include, but are not limited to

Growth Strategy & Leadership

  • Set and lead TuneCore’s holistic growth strategy across acquisition, engagement, retention, cross-sell, and customer lifetime value

  • Own the growth roadmap, identifying the highest-impact opportunities across marketing, product, and customer experience

  • Translate strategic priorities into clear investment decisions, goals, and measurable business outcomes

Customer & Portfolio Growth

  • Develop strategies to attract, engage, and retain artists with high-potential

  • Increase customer lifetime value, loyalty, and long-term platform engagement

  • Partner with Product and Marketing to create differentiated experiences and programs that deepen relationships with artists, labels, and managers

Acquisition Strategy

  • Set the strategic direction for acquisition across paid media, SEM, SEO, paid social, content, web conversion, and emerging channels

  • Ensure acquisition efforts prioritise customer quality and long-term value, not simply no-stream volume

  • Continuously optimise the journey from discovery through conversion and engagement

Retention, Engagement & Cross-Sell

  • Lead strategies that increase retention, engagement, and share of wallet across TuneCore’s product ecosystem

  • Identify opportunities to introduce customers to complementary services, including Publishing, and the TuneCore Accelerator Program

  • Develop programs that deepen customer relationships and maximise both customer and business value

Segmentation & Personalisation

  • Establish a sophisticated segmentation strategy based on earnings, genre, geography, career stage, and customer behaviour

  • Use customer insights to develop differentiated acquisition, engagement, and retention strategies

  • Ensure experiences and communications reflect the diverse needs and potential of TuneCore’s artist base

Analytics, Forecasting & Commercial Performance

  • Establish the frameworks, KPIs, and measurement systems needed to understand growth performance

  • Use data, customer insights, forecasting, and competitive intelligence to identify opportunities and inform investment decisions

  • Continuously improve growth efficiency, retention, LTV, and ROI through testing and optimisation

Team & Agency Leadership

  • Lead, and develop a high-performing Growth organisation

  • Create a culture of accountability, experimentation, collaboration, and continuous learning

  • Set clear objectives and empower teams to deliver against them

  • Strategically manage agency partners, ensuring they operate as an extension of the internal organisation and deliver against agreed business outcomes

Cross-Functional Leadership

  • Partner closely with Product, Marketing, Analytics, Creative, Technology, and regional business teams to embed growth across the customer experience

  • Influence senior stakeholders and align teams around shared growth priorities

  • Build the capabilities, processes, and ways of working required to scale growth globally

Innovation & Growth Opportunities

  • Stay ahead of changes in the music industry, technology, customer behavior, and growth marketing

  • Identify and test new channels, capabilities, and approaches that can unlock incremental growth

  • Scale successful innovations that create sustainable competitive advantage and improve operational efficiency

Qualifications

  • 10+ years of experience in Growth, Growth Marketing, Performance Marketing, or a related discipline within a high-growth technology, SaaS, marketplace, subscription, or digital consumer business

  • Proven track record of developing and delivering growth strategies that drive acquisition, engagement, retention, customer lifetime value, and sustainable revenue growth in fast-paced, customer-centric environments

  • Deep understanding of the growth funnel and customer lifecycle, with experience across paid media, SEM, SEO, paid social, CRM/lifecycle marketing, conversion optimisation, and retention. Able to set strategic direction across channels while empowering teams and partners to execute

  • Strong commercial and analytical acumen, with experience using customer insights, segmentation, forecasting, experimentation, competitive analysis, and performance data to identify opportunities, prioritise investment, and drive business outcomes

  • Experience leading high-performing teams, including developing talent, setting clear objectives, fostering accountability and experimentation, and creating an environment that delivers against ambitious growth goals

  • Proven experience leading external agencies and strategic partners, setting clear expectations, managing performance, and ensuring partners operate as an extension of the internal team

  • Exceptional cross-functional leadership and communication skills, with the ability to influence senior stakeholders and align Product, Marketing, Analytics, Creative, Technology, and regional teams around a shared growth strategy

  • Strategic and customer-centric mindset, with a passion for understanding customer needs, building lasting relationships, strengthening brand loyalty, and creating experiences that increase long-term customer value

  • Comfort operating at both strategic and operational levels, with the ability to move from setting the long-term growth vision and investment priorities to identifying opportunities, solving complex problems, and driving execution through teams and partners

Additional Information

We encourage you to apply even if you do not meet every preferred qualification listed. If you meet the core requirements of the role and believe your experience would contribute to the team, we’d love to hear from you! 

Where you’ll be 

This role will be based out of our Dumbo, Brooklyn office and follows Believe’s U.S. hybrid model.  Unless otherwise stated, employees are expected to work from their local office on designated in-office days, currently Tuesday-Thursday each week, with reasonable flexibility for approved PTO, sick time, Company holidays, business travel, or manager-approved schedule adjustments.

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.  

Working At TuneCore 

Salary Transparency

TuneCore is committed to fair and equitable compensation practices. The base salary range for this position is $130,000-170,000. The final salary offer will be determined by a variety of factors, including the candidate’s relevant experience, specialized skills, internal equity, and specific work location. This range represents our good faith estimate at the time of posting.

Our Values:  

TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect and transparency. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.  

 

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist. 

 

CSR Strategy: Shaping Music for Good 

Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.   

We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.  

Shapers Program 
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.  

 

Inclusion in the Music Business Report

In 2025, Believe and TuneCore partnered with the Annenberg Inclusion Initiative, the world’s leading think tank studying diversity and inclusion in the entertainment industry, to produce the second Inclusion in the Music Business report which analyzes the gender, race, and ethnicity among executive leadership in the music industry.

 

Recognition and Awards:

  • Fast Company’s 10 Most Innovative Companies in Music list (2023-2025)

  • Crain’s Best Places to Work in NYC (2022-2024)

Benefits & Perks: 

At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to: 

  • Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.

  • “Wellness Fridays” year-round (close at 1pm on Fridays) 

  • Universal Paid Parental Leave for both parents – because we know your newest family member(s) deserve your undivided attention. 

  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment – your health comes first. 

  • 401k match – an investment in your future. 

  • Company wide events, outings and volunteer days – we have team spirit and know how to have fun! 

  • Hybrid Work – employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies. 

  • Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people. 

  • Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).  

Equal Employment Opportunity

TuneCore, a wholly owned subsidiary of Believe, is an Equal Opportunity Employer. We celebrate diversity and are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex or gender, pregnancy, childbirth or related medical conditions, gender identity or expression, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.  

Reasonable Accommodations

TuneCore, a wholly owned subsidiary of Believe,  is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable law. If you need a reasonable accommodation during the application or hiring process, please contact Human Resources.