Client Manager – Publishing

Synch / Publishing / Licensing
Permanent
India, Mumbai

Company Description

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.

Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.

With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.

Learn more at www.believe.com 

The Job

The Client Manager plays a pivotal role in delivering a high-quality, relationship-led service to a diverse 
portfolio of key publishing clients. Acting as a primary point of contact and strategic partner throughout the 
client lifecycle, the role focuses on enhancing client value, maximizing revenue opportunities, and ensuring a 
seamless experience. Through close collaboration with internal teams and client-first approach, the Client 
Manager supports long-term client retention and drives continued business growth.  


Job Description 
Client Management & Strategic Development  
• Serve as the dedicated Client Manager for a portfolio of clients, delivering a seamless and premium 
client experience from initial engagement through to long-term partnership. 
• Drive additional revenue for Clients by implementing a lean forward approach, continually looking for 
ways to ensure maximum value from the deal.  
• To continually strive to hit dedicated KPI’s for Client Relations team, increasing value and satisfaction 
across all deals.  
• Act as a primary point of contact for a portfolio of clients, maintaining clear, proactive and tailored 
communication through regular emails, calls, and meetings. 
• Liaise with Operations for onboarding processes, ensuring clients are seamlessly integrated & 
continually updated throughout.   
• Oversee the efficient handling of client queries, collaborating with internal business units to ensure 
timely, accurate responses and resolution of issues.  
• Collaborate with clients to understand their needs and objectives, developing and refining strategies 
aimed at maximizing their publishing revenue. 
• Proactively identify opportunities for clients to gain greater value from the services offered, 
leveraging available business tools and insights to assess client performance, uncover revenue, and 
recommend tailored strategies. 
• Leverage business tools & insights to support client communication, delivering Quarterly Business 
Reviews for a portfolio of clients. 
• Regular health-checks on client portfolio to ensure any issues our spotted & flagged accordingly.   
• Serve as a trusted music publishing advisor for your portfolio of clients, offering tailored guidance on 
best practices, effective copyright management and income maximization across sources. 
 

Client Experience Enablement  
• Collaborate with internal business units (including Marketing, Copyright, Finance and Sync) to 
enhance client servicing, representing clients’ evolving needs in the development of service delivery 
standards and strategies. 
• To be the internal advocate for a client portfolio, ensuring key revenue sources are flagged & 
actioned.  
• Build and maintain strong internal & external relationships in order to maximize the value of the deal, 
ensuring clients needs are met whilst balancing positive relationships with stakeholders.  
• Actively contribute to Client Services team meetings, helping to define clear actions, goals and 
priorities that drive impactful outcomes for managed clients and ensure a consistent, premium 
service delivery. 
• Drive client engagement initiatives that promote education, retention, and long-term client 
partnership, collaborating with the Marketing department to deliver campaigns and events. 
• Leverage knowledge and understanding of clients to identify and share with the Global Sales team 
any cross-sell, upsell or downsell opportunities. 

Industry Relations & Client Outreach 
• Represent the company to the highest standard and its values at industry events, fostering 
relationships with existing and prospective clients while expanding our network of key stakeholders. 

Qualifications

• Ability to establish context in conversations & communications to drive opportunity.

• Exceptional verbal and written communication, with the ability to convey complex information to a range of internal and external stakeholders.

• Strong interpersonal skills with a natural ability to build relationships focused on trust and transparency across diverse client types.

• Analytical skills and strategic thinking to interpret client data and develop actionable improvements.

• Excellent organizational and time management abilities, capable of handling multiple priorities in a fast-paced environment.

• Confident in problem solving, conflict resolution, and managing client expectations with care and professionalism.

• A confident & vocal presence both internally & externally, with the awareness to raise issues & opportunities in an autonomous manner.

• A self-starting approach to problem solving & engagement.

• Solid understanding of the music publishing ecosystem and, the evolving global landscape in music copyright.

. Demonstrable understanding of the different client profiles (songwriters, managers, labels, publishers, libraries, lawyers) and their unique needs.

• Familiarity with CRM systems (HubSpot preferred) Microsoft Office Suite and other data tools is an advantage

Additional Information

• Passionate about music, with a strong enthusiasm and commitment to supporting talent and growth.
• Client-first mindset, with a proactive and personable approach to service delivery.
• Collaborative and team-oriented, able to liaise with both internal and external stakeholders at all levels.
• Resilient under pressure and solution-oriented, always seeking opportunities to improve service and outcomes.
• Curious and committed to continuous learning, staying informed on industry trends, technologies, and evolving client needs.
• Enjoys travelling for work when required as well as attending live music performances.