

Beyond the strategic roadmaps of our 20th anniversary, the 2026 edition of the Product & Tech Summit was, above all, a celebration of our people. Gathered in the heart of Paris for a great day together, this event followed months of high-impact technical achievements.
It provided a unique opportunity to honor the incredible work done behind the scenes and align for the future. Ultimately, the Summit served as a powerful catalyst for inspiration, reminding everyone that our greatest strength for innovation lies in the synergy and passion of our talents.
A unified powerhouse driving technical excellence
By breaking down traditional silos, Believe’s product, tech, and ops teams collaborate closely to ensure the Group can deliver trusted, and highly scalable digital experiences for independent artists and labels worldwide with unprecedented agility.
Tech culture: Fostering innovation through autonomy
The summit also put the spotlight on Believe’s unique engineering culture during the “Crafternoons” pitch sessions. Born from the conviction that innovation requires dedicated space, this Friday afternoon program allows engineers to reduce technical debt, master new tools, and test bold new ideas. It’s a powerful driver for continuous technical improvement and a cornerstone of our Tech brand.
And to wrap it all up…
Because music remains the absolute center of our gravity, the Summit wrapped up with an unforgettable afterwork party in the heart of Paris. The highlight? An exclusive, high-energy live performance by Ismatricule, a phenomenal TuneCore artist.
It served as an inspiring, real-world reminder to every developer, engineer, and product manager in the room of exactly why we build what we build.
Here’s to the technology, the trust, and the togetherness powering the next 20 years of Believe and independent music!


