The Job

Job Description:

Believe’s mission is to Best serve Artists at all stages of their careers. With Respect and Expertise. With Fairness and Transparency. In all Local markets around the world.  

We believe that abiding by the following values will make us worthy of artist trust and successful in the long term: fairness and transparency, respect and expertise, engagement. We aim to be the best at serving artists & labels in the world.  

Believe operates three main businesses: Artist & Label Solutions, Artist Services and Tunecore. 

In 2019, Believe acquired popular music catalog – Venus Music, which was rebranded as Ishtar in 2021, followed by another premium Punjabi Catalog- White Hill Music.

As a part of its growth strategy, Believe is looking to expand its acquired catalogs revenue, build the business to the next level and make a strong team of Catalog business for existing and future acquired catalogs. 

You shall be directly responsible for overseeing and supervising Catalog business activities and its teams to ensure that the business models are aligned with the company’s goals. 

You will be responsible for hiring, training and developing support, marketing etc., functions which are essential to run and scale the Catalog business and be responsible to create and manage the Catalog business P&L. 

You will have solid reporting to the Director – Artist Services & Label Catalog – India & South Asia. 

Responsibilities:​ 

– People: You will be tasked to build, manage and develop the best trained team of support /Content Acquisition team functions managers in the local music industry.  

2 – Strategy :You will be tasked to build the business, sales & marketing strategy: 

• Build revenue optimization strategy – short, mid and long term (services, pricing, economics, communication, branding etc) for the entire catalog business. 
• Build , manage and execute budgets and of the  whole & individual  acquired catalogs aligned with Group policy. 
• Explore disruptive and new business opportunities.  
• You will work closely with Local M&A team on identifying, building case studies for new potential premium catalogs. 
• Build marketing/media-buy strategy to drive the market share/revenue across DSPs. 
• Understand the new digital /non-digital monetisation, tools, landscape and market trends and apply the effective measures to create revenue optimisation opportunities. 

3 – Execution : You will be responsible to adapt and execute Believe’s global and India strategy in your market for catalog monetization. As such, you will have primary responsibility for business development & team management. 

• Manage sales & marketing to budget for the label business (sourcing, qualification, sales and marketing) closely & efficiently. 
• Organize & manage serve efforts closely and efficiently to best serve and develop new assets, artist collaboration with a view to enhance back-catalog value and growth.  
• Coordinate with Finance/Legal teams to improve and adapt business operations. Works with Legal teams to identify and implement best business practices related to music copyright and work ahead to make sure company is fully organized to scale.   
• Organize internal, external communication & branding to support business growth. 
• Promoting or developing the Catalog Label brand and building awareness about it with Movie Producers and Media Groups and artist communities. 

4 – Measurement: You will be responsible to deploy local performance measurement in accordance with local and global guidelines for sales and marketing 

• Set and drive OKRs for sales & marketing team in coordination with regional leaders. 
• Develop, measure KPIs, Catalog acquisition ROI and report KPIs to drive the business and acquisition profitability.   
• Define business plan, business rules and reviewing such plans/rules from time to time. 
• Become an expert in your roster and the landscape of the genre. This includes their overall brand, past releases, marketing campaigns, social media presence, fanbase consumption habits, chart performance, and more. 
• Analyze catalog marketing initiatives to evaluate successes and failures and continue to develop best practices to apply moving forward. 

What will success look like:  

• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, and counseling employees; communicating job expectations; planning, monitoring, appraising, reviewing compensation actions; enforcing policies and procedures. 
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs 
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share. 
• Protects organization’s value by keeping information confidential. 
• Create and build the business keeping in mind- short and long term business vision. 

Skills Required:  

• Excellent interpersonal skills, with the ability to communicate effectively with management and cross-functional teams, for both technical and non-technical audiences 
• Knowledge of Indian Film & Non-film Music Acquisition and Licensing  process. 
• Knowledge of Key music IP Rights. 
• Excellent understanding of music rights exploitation across Digital, Publishing, Performance, Sync business. 
• Good analytical skills and  detail oriented. 
• Ability to communicate, present and influence all levels of the organization, including executive and C-level 
• Excellent listening, negotiation, and presentation skills. 
• Financial Acumen with prior experience of managing mid-large P&Ls will be an added advantage. 

Apply: Interested applications can email in their resumes at chandani.veera@believe.com or reach out to us at +91 9987373636.