The Job

TuneCore’s Artist and Partner Relations team works with our artist community, DSP and industry partners, and internal teams to provide best-in-class digital distribution. Reporting to the Manager of Artist & Partner Relations, the Content Specialist, will join our team and help drive the company’s commitment to independent artists and labels.

 

Job Purpose:

The Content Specialist role plays a crucial part in maximizing the visibility and impact of our artists’ music across digital platforms. This position focuses on advocating for our artists’ content with our Partners, and securing placements and promotional opportunities while supporting the goals of the Artist and Partner Relations team and TuneCore at large. Central to our mission, this role supports artist development and our label clients.

By leveraging strategic insights and data, developing impactful relationships, providing tailored pitches, and monetizing audio with Content ID, the Content Specialist directly contributes to enhancing our artists’ digital footprint and audience reach. Central to our mission, this role supports artist development and our label clients by identifying and securing the best possible programming for optimal exposure on our partner platforms. The ultimate goal is to help elevate our artists’ profiles and add to their overall development.

In this role, you will also support the Sr. Manager, Artist and Partner Relations, in areas they work within, including artist and partner relations, release strategies and success, brand marketing collaborations, and more.

Independent music industry landscapes are constantly evolving. The successful Content Specialist will demonstrate accountability and ownership through proactive communication, commitment to results, and a problem-solving mentality to ensure their success and client satisfaction.

You will organize priority releases and assets for submission to partner platforms and branded promotions, and coordinate playlisted and featured release tracking. You will manage asset requests and deliveries across stakeholders for ongoing and one-off projects, and maintain client and partner databases, and label clients in TuneCore Studio.

 

What you’ll bring:

Passion for Independent Music and Industry Knowledge: A genuine passion for music and a deep understanding of the digital music ecosystem, including how DSPs and social media platforms operate, artist marketing, and the challenges faced by independent artists and labels. A desire to make a positive impact on our artists’ careers.

Strong Communication Skills: Effective verbal and written communication skills. You will need to articulate the unique value of an artists’ music compellingly and clearly to DSPs, as well as communicate skillfully with internal teams, partners, artists, and clients.

Strategic Mindset: The ability to effectively collaborate on the development of trade marketing strategies that align with both client and company goals. This includes understanding and keeping current on programming, promotional and feature opportunities, changes to DSP and social media platforms, and leveraging data to make informed pitches.

Relationship Building: Build and maintain strong, healthy relationships with TuneCore’s teams, partner representatives, artists, and clients. This role requires someone who is personable, responsible, and capable of nurturing long-term partnerships.

Organizational Skills: Have strong planning and scheduling skills to ensure successful pitching and cross-team collaborations. Effective task, time and information management skills are paramount, as is attention to detail and the ability to multitask.

Accountability and Ownership: Demonstrate through proactive communication, a commitment to results, a problem-solving mentality, and meticulous management of priority releases to ensure success and client satisfaction.

Adaptability and Flexibility: The ability to adapt to a constantly evolving landscape, and efficiently and effectively respond to new trends, platform changes, or artist and business needs is essential.

Negotiation Skills: The ability to negotiate opportunities that benefit both artists and partners. This requires a combination of knowledge sharing, presentation skills, assertiveness and diplomacy.

Analytical Skills: The ability to analyze data, understand performance metrics, and derive actionable insights to inform strategies and measure success.

Problem-Solving Abilities: The ability to navigate challenges and overcome obstacles to achieve desired outcomes. Creativity and resourcefulness in problem-solving are vital. Cultural Sensitivity: Understanding and respect for diverse cultural backgrounds of our colleagues, artists, clients, and partners. Must ensure strategies and communications are inclusive, diverse and considerate.

Tech-Savviness: Proficiency, passion and curiosity for technology and digital distribution. Collaboration: Work effectively with clients, partners and internal teams to achieve our common goals.

A Client-Centric Approach: Commitment to delivering an exceptional client experience while continuously seeking ways to add value and exceed client expectations.

 

Specific Duties and Responsibilities:

End-to-end coordination of TuneCore’s Pitch program:

• Submit weekly pitches to our DSP and social media partners for editorial coverage, revising and editing pitch submissions, as needed.
• Collect and organize weekly priority pitch submissions and artist assets.
• Incorporate analytics to craft compelling narratives that bolster our artists’ release campaigns.
• Create a standardized process to obtain long-lead release information from VIP clients.
• Create and manage a short- and long-lead release calendar of upcoming release priorities.
• Coordinate release priorities with the Partner Specialist.
• Coordinate with internal teams to maximize the visibility and performance of content on various DSPs.
• Identify releases with global interest and crossover potential, and collaborate with ex-US stakeholders, as needed.
• Stay current on digital trends, and updates to partner programming and products. Attend partner webinars and share this knowledge internally and to clients at scale.
• Strategize with the APR team on internal and external cultural campaign curation.
• Educate clients on the benefits of monetization and Content ID, and coordinate opt-ins.
• Present pitching and promotional ideas and concepts to manager and team.
• Coordinate the delivery of playlisting and promotional assets.
• Collect, record and organize secured editorial, promotional and programming opportunities.

 

Artist and Partner Relations tasks and projects:

• Curate and coordinate TuneCore’s weekly NMF playlist and NMF Featured Artist promotion.
• Coordinate end-to-end RIAA certification requests from TuneCore clients.
• Track Key Performance Indicators (KPIs)in a monthly report and regularly update internal stakeholders. Meet department KPI goals. Include supporting analytics.
• Record notes for client and partner meetings, and share with the APR team.
• Maintain client and partner databases.
• Create or update process documents on the projects you manage.

 

Related Teams:

• Artist Support
• Content Review
• Operations
• Brand Marketing
• Marketing
• International
• Publishing

 

Direct Reports: None

 

Additional Information Other Duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to fingers, handle or feel; and reach with hands and arms.