Video and Audience Development Manager Romania

The Job

As a Video and Audience Development Manager, you will be responsible for a portfolio of artists and labels regarding all video distribution aspects. Thanks to a perfect understanding of Believe products and client’s needs, as in-depth thinking of the music market, you will be able to audit, understand and advise our clients on their strategy for developing and monetizing their audiences in various digital services. You will accompany them in the use of the tools created by Believe and in the elaboration of their strategy.


1/ Account Management: 

  • Clients daily support & meetings regarding video distribution

  • Business Reviews and Analysis the video performance of your clients

  • Follow closely the resolution of YouTube conflicts of your clients

2/ Audience Development: 

  • Strong focus on YouTube Channel Assessment 

  • Audience audit across DSPs & Social Media in order to develop the best content strategy 

  • Develop, execute, and drive a channel strategy for the clients assigned to you 

  • Implementation of video and audience development strategies across video platforms 

  • Drive revenue streams from new and existing client relationships 

  • Ensure that qualified clients renew their contracts

  • Study platform’s features and best practices in order to implement in clients’ content 

  • Work together with Marketing and Label Manager teams  

  • Provide strategic feedback and advice to Heads of Sales and Distribution to determine and adjust business objectives Produce the supporting materials and participate in target and client’s meetings 

  • Follow YouTube and Social Media trends 

3/ Internal Processes:  

  • Work closely with Video Rights and Distribution teams 

  • Ensure the content is being correctly monetized and irregularities free  

  • Follow established OKRS and work together with Head of Video 

  • Present features, case studies and creative best practices to internal team 


  • Desired skills and experience: 

  • Bachelor’s degree or equivalent practical experience (Business, Digital Marketing, Communication or any other related) 

  • Excellent written and oral communication in English, any other language (Ukrainian, Bulgarian, Polish) would be a plus

  • Data-driven mindset and strong analytical skills 

  • YouTube CMS & Social Media experience, YouTube CMS certified 

  • Previous experience in DSPs is a bonus  

  • Structured, priority-driven and with the ability to multi-task and juggle various projects at the same time 

  • Passionate about music, social media and digital marketing 

  • Excellent interpersonal, communication and presentation skills 

  • Knowledge of Romanian music market 

  • Based in Bucharest, Romania only 

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

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