Managing a wide range of artist campaigns across our roster, this role is tasked with creating, delivering, and coordinating digital marketing campaigns for domestic and international releases.
- Strategic digital campaign planning aimed at delivering creative, innovative, and efficient digital advertising and social media campaigns as well as organic activations and strategic partnerships with digital platforms or DSPs
- Leverage artist’s channels to grow audiences and increase engagement by implementing both organic activations and paid media campaigns
- Advise artists, managers, and internal marketing teams on digital best practice
- Analyse and interpret audience data to inform strategy and set KPIs
- Work closely with the Project Managers to coordinate campaign timelines, deliverables, and budgets
- Work closely with the Creative Content Producer to deliver digital campaign assets
- Manage and monitor paid media budgets and work with the Central media buying team to deliver efficient paid media campaigns
- Monitor KPIs and deliver monthly reports on digital marketing performance for internal and external stakeholders
- Share case studies and best practices with local and global teams
- Identify trends, opportunities, and performance drivers through data analysis and monitoring of global social media trends
- Strong knowledge of social media and online promotion strategies
- Understanding and working experience with advertisement and analytical instruments on each social media (Instagram, YouTube, Tik Tok, Facebook, etc.)
- Extensive knowledge of the music market
- Ability to build creative and innovative artist development campaigns
- Data-driven & results oriented: the ability to analyse and use data to optimize development
- Structured, organised, ability to follow process and monitor budgets.
- Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools
- Excellent written and verbal communication skills
- Highly motivated and organised with excellent time management skills
- A team player with creative ideas and a positive attitude
- Passion for music
Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, martial or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.