The Job

The job will focus on 3 missions:

1)  Marketing (65%)

A.    CRM: Client Newsletters management

Objective: Retain & secure our clients by proving the value we deliver

Main Tasks: Adapt central newsletter content for local market & create specific newsletter on local marketing and digital news

Frequency: 1 newsletter per month sent to all clients

KPI: opening rate >35%

 

B.     Clients Events

Organize local client events

I.      Believe innovative session for existing clients

• Objectives: Educate, train and engage our clients
• Format: Masterclass / Workshop – 2.5 hours webinar or physical
• Frequency: every quarter
• KPIs: Satisfaction rate – Participation rate

 II.     Believe Bootcamp for new business

• Objectives : Engage prospects & clients
• Format: Masterclass / Workshop 2,5 hours webinar or physical
• Frequency: semi- annual
• KPI : Satisfaction rate – Participation rate

 

C.     BtoB Events

Objective: Raise awareness on Believe and drive engagement of prospects

Main Tasks:

• Identify relevant local BtoB events
• Define format of Believe participation (Panel, Keynote, workshop)
• Prepare Believe speaker
• Animate Booths  

Frequency: 3 participations per year (ex: Reeperbahn, Midem, MaMA, ADE, SXSW, Womex, Classical Next)​

KPIs: Participation rate for physical events – Number of views of digital events – Booth traffic

 

D.   Awards

Objective: Drive leadership position of Believe and highlight Believe music, tech & digital expertise

Main Tasks:

• Participate in local key awards in the industry
• Participate in local powerlist to raise the profile of our top execs

KPIs: 2 local or global participations per year (Ex: Billboard Power list, Social Music Awards (FR), Music Week Awards)

 

E.    PR:

Objective: Build/strengthen Believe awareness & reputation to generate sales

Main Tasks:  coordinate with a local PR Specialist/free-lancer and GM/GMO all local PR activities (new signings, Believe position in local charts, key partnerships, new signings, new releases…)

Frequency: at least 1 press release per month

KPIs: coverage in Tier 1 local trade media – 1 interview with GM / quarter (TBC)

 

2) Social media (35%)

Objectives

• Build/strengthen awareness & reputation of Believe locally
• Drive engagement of the key target audiences: artists, labels, managers, producers, partners, media etc

Main Tasks

Scope: Believe Instagram account (L&AS + AS) for Year 1

Social media animation + content Planning (harmonization of the marketing mix)

• Frequency: min 3 posts per week (marketing innovations, new signings, new releases, success stories, marketing campaigns, digital retail news etc…)

Social media moderation & community management (incl. qualification of the audience)

• Respond to around 20 requests per day

 

3) Monitoring & reporting (5%)

Monitoring & reporting of all local Social & marketing communication activities to central team (dashboard to complete on a monthly basis)