The Job

Our mission is to provide the best distribution services for independent labels and artists with passion, innovation, care and transparency.

As a Senior Leader – Video & Audience Development, you will be responsible for a team of Channel Managers and lead the team to deliver our services. Thanks to a perfect understanding of our products and clients’ needs, a solid marketing strategy, and in-depth thinking of the music market, you will be able to build the best audience development strategy for our artists & labels and lead your team of Channel Managers.


1/ Team Management

·       Provide daily support to Channel Managers team on their important issues and ensure internal video processes application

·       Onboarding and Training of new Channel Managers

·       Ensure the highest level of expertise of the team with the latest industry best practices and internal new tools

·       OKRs definition and monitoring, aligned with Regional Business Objectives and global VAD OKRs

·       Work with the Global Head of VAD – LAS in order to help localize global strategies for the teams

·       Ensure that all Channel Managers are available and participate in projects coming from the Global team

·       Provide updates and solutions on issues with processes, internal tools or platforms to the Global Head of VAD

2/ Audience Development

·       Identify and monitor key metrics to optimize account performance across different DSPs

·       Develop and implement a content strategy across the Business Unit to ensure audience development and revenue growth

·       Elaboration of regional business reviews focusing on account KPIs & best practices implementation

·       Analytical mindset regarding market trends

3/ Strategy

·       Understanding of different regional content markets across India

·       Provide strategic feedback and advice to Heads of Sales and Distribution to determine and adjust business objectives

·       Produce the supporting materials and participate in target and client’s meetings

·       Work with HoS to ensure client portfolio renewal

·       Build and maintain the highest level of relationship with key video platforms in the region


·       Bachelor’s degree or equivalent practical experience (Business, Marketing, Communication or any other related)

·       Experience in team management and in the music industry

·       Excellent written and oral communication in English

·       Data-driven mindset and strong analytical skills

·       YouTube CMS & Social Media experience

·       Previous experience in DSPs is a bonus

·       Structured, priority-driven and with the ability to multi-task and juggle various projects at the same time

·       Passionate about music, social media and digital marketing

·       Excellent interpersonal, communication and presentation skills

.       Knowledge of India music market

Additional Information

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, martial or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

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