Reporting to the VP of Global Marketing, the Director, Acquisition Marketing will serve as a key member of the leadership team within the TuneCore organization. S/he will lead the marketing roadmap and strategic vision, accelerate our growth and build/lead a client focused marketing team. S/he will spearhead marketing innovation, build programs that scale and drive ROI.
The Director, Acquisition Marketing will lead all marketing disciplines including acquisition (SEM, SEO and paid social), retention (email, segmentation and content) and strategy (forecasting and competitive analysis). S/he is passionate about driving measurable results and will be responsible for setting the strategic direction and overseeing execution of our marketing efforts to achieve company objectives.
The tasks and responsibilities of this position include, but are not limited to:
Team Leadership and Management
Create a team environment that encourages accountability, high standards and innovation
Develop and retain diverse talent that makes a strong, positive impact on the organization. Continuously improve team and job structure and ensures clear leadership accountabilities are in place. Identify talent of direct reports and assists with their growth and development plans
Facilitate regular, ongoing communication with cross-functional teams
Collaborate with the International team on priorities and best practices, ensuring teams work together as a seamless unit to maximize results and maintain global consistency and relevance
Balance between short-term lead focused programs and long-term brand awareness/equity/advocacy
Oversee all acquisition and retention budgets and proactively make ongoing adjustments for efficiency and changing market conditions
Deliver actionable insight to drive continuous improvement, providing operational and strategic insight to inform the product development and business plans in conjunction with the Senior director of Product Marketing & New Ventures
Oversee assessment of campaign performance, implementation of testing, evaluation of results and translation to action plans
Oversee paid media campaign planning, strategy, execution and optimization including PPC campaigns managing bids and budgets. Test and optimize keywords and creative; maintain forecasts and goal metric tracking. Devise and execute on strategic channel initiatives to drive efficient growth
Negotiate terms with vendors, review and finalize contracts, approve invoices, ensuring campaigns stay on budget at target CPA
Lead discovery and testing of new media and affiliate partnerships to efficiently introduce TuneCore to new audiences
Manage vendor/agency relationships
Oversee SEO management through site optimization to gain keyword ranking and feature snippets
Collaborate with Director of Communication to drive holistic strategies for content promotion, link acquisition & brand coverage
Lead content marketing initiatives that not only increases TuneCore’s digital footprint, thought leadership status and brand awareness, but also effectively engages our target audiences
Own development of “experience building” online and offline content streams that align with the marketing/sale cycle through buyer persona development and segmentation
Customer Segmentation/Rewards Program
Drive the direction and execution of segmented campaigns, using behavioral data to maximize customer satisfaction and response
Proactively optimize and refine TuneCore’s reward program to help artists reach milestones that help them advance to the next level of their careers
Understand the target customer and ensure we optimize the online experience to meet and exceed their needs
Manage email strategy, planning, calendar management, campaign execution, reporting and optimization
Steer all aspects of email marketing campaigns, from creative brief through deployment, launch and measurement. Support strategic initiatives, by ensuring flawless execution of complex audience segmentation, testing and versioning
Lead team through testing and development of new email capabilities including segmentation, personalization, automation, recommendations, and creative improvements. Recommend tests to optimize email results
- 7+ years of work experience in marketing and/or eCommerce
3+ years direct team leadership/management experience
Experience creating data-driven and creatively-inspiring integrated marketing strategy
International and/or global marketing experience a plus
Savvy leader capable of leading and influencing cross functional teams without direct reporting accountability
Expert understanding of analytics tracking implementation working extensively with Google Analytics and Google Tag Manager
Experience in A/B and Multivariate testing using Optimizely
Experience optimizing email marketing platforms such as Hubspot
Proactive, energetic attitude and desire to work in a results-oriented and deadline-driven environment
Excellent interpersonal and communication skills
Outstanding critical thinking skills and thought leadership
Strong analytical skills, with the ability to analyze raw data, draw conclusions and develop actionable recommendations
Google Analytics and Google Tag Manager
Proven ability to determine a strategic vision and lead its execution
Relations with Others:
4-5 Direct Reports (overseeing a 7 person team)
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to fingers, handle or feel; and reach with hands and arms.
This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
All your information will be kept confidential according to EEO guidelines.