The Job

As Digital Marketing Manager (m/f) you are responsible for all aspects of digital marketing of the Nuclear Blast label and all related artists. You are interested in new challenges in marketing and new media, advertising, and content creation are your core competencies. Motivated, ambitious and with the passion to constantly educate yourself, as well as an organizational talent that keeps an eye on the details, you are perfectly suited for this position.

As an ideal candidate, you are familiar with all varieties of the metal genre and have several years of experience in working with digital marketing tools. We expect you to inspire with your commitment and strong customer orientation, to persistently pursue your goals, and to succeed in realizing company interests.

Data Analysis: perform data analysis to identify artist’s target audience & position them in the market

Strategy: elaborate artist development strategy & planning, starting with data and objectives; build marketing plans for both new releases and catalog activations

Content production: define content needs, schedule, budget, & coordinate execution

Audience Development: leverage artist’s channels to grow their audience and increase engagement, by implementing both Organic activations and Paid media campaigns (Youtube, Facebook, Instagram, Tik Tok, digital streaming platforms, online stores, online media, influencers, etc); build creative and innovative digital experiences for fans

Guidance/Education: Provide strategic guidance to artists to manage their socials (incl. identifying relevant platforms) and overall digital strategy; reassure and educate

Budgeting & Finance: manage & monitor digital marketing budgets; allocate budget to the relevant platforms and content to best support strategy

Media Buy: translate Paid strategy into a brief for media buyers to book ads

Performance Management: monitor KPIs & deliver reports on digital marketing performance for internal and external stakeholders (band/management)