Senior A&R (Hip Hop)

The Job

We are looking for a passionate, ambitious Senior A&R (Hip Hop) to join our growing team. Based in London and reporting to the Head of Artist Services, this role is tasked with identifying top sales targets and new talent within the Hip Hop genre, executing sales strategy and managing the signing and A&R process.

Responsibilities: 

  • Identifying key targets and new talent within the UK Hip Hop scene
  • Scouting and signing artists for Believe UK’s Artist Services and Distribution roster
  • Building and maintaining strong relationships with artists and managers
  • Managing the signing process
  • Managing artist relations and delivery of repertoire
  • Contributing to the domestic and global A&R strategy
  • Regularly attending gigs, showcases and industry conferences

Qualifications

  • 3+ years’ experience with a proven track record in a similar role
  • An existing network in the UK Hip Hop scene
  •  Ability to work across a broad roster of artists
  • Excellent understanding of data analysis
  • Experience in managing budgets 
  • Good understanding of deal structures and contracts
  • Excellent communication skills, time management and attention to detail
  • Commercial awareness of the market and music industry developments
  • A team player with a can-do attitude

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, race, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.

 

Social & Sales Marketing Communication Manager

The Job

The job will focus on 3 missions:

1)  Marketing (65%)

A.    CRM: Client Newsletters management

Objective: Retain & secure our clients by proving the value we deliver

Main Tasks: Adapt central newsletter content for local market & create specific newsletter on local marketing and digital news

Frequency: 1 newsletter per month sent to all clients

KPI: opening rate >35%

 

B.     Clients Events

Organize local client events

I.      Believe innovative session for existing clients

  • Objectives: Educate, train and engage our clients
  • Format: Masterclass / Workshop – 2.5 hours webinar or physical
  • Frequency: every quarter
  • KPIs: Satisfaction rate – Participation rate

 II.     Believe Bootcamp for new business

  • Objectives : Engage prospects & clients
  • Format: Masterclass / Workshop 2,5 hours webinar or physical
  • Frequency: semi- annual
  • KPI : Satisfaction rate – Participation rate

 

C.     BtoB Events

Objective: Raise awareness on Believe and drive engagement of prospects

Main Tasks:

  • Identify relevant local BtoB events
  • Define format of Believe participation (Panel, Keynote, workshop)
  • Prepare Believe speaker
  • Animate Booths  

Frequency: 3 participations per year (ex: Reeperbahn, Midem, MaMA, ADE, SXSW, Womex, Classical Next)​

KPIs: Participation rate for physical events – Number of views of digital events – Booth traffic

 

D.   Awards

Objective: Drive leadership position of Believe and highlight Believe music, tech & digital expertise

Main Tasks:

  • Participate in local key awards in the industry
  • Participate in local powerlist to raise the profile of our top execs

KPIs: 2 local or global participations per year (Ex: Billboard Power list, Social Music Awards (FR), Music Week Awards)

 

E.    PR:

Objective: Build/strengthen Believe awareness & reputation to generate sales

Main Tasks:  coordinate with a local PR Specialist/free-lancer and GM/GMO all local PR activities (new signings, Believe position in local charts, key partnerships, new signings, new releases…)

Frequency: at least 1 press release per month

KPIs: coverage in Tier 1 local trade media – 1 interview with GM / quarter (TBC)

 

2) Social media (35%)

Objectives

  • Build/strengthen awareness & reputation of Believe locally
  • Drive engagement of the key target audiences: artists, labels, managers, producers, partners, media etc

Main Tasks

Scope: Believe Instagram account (L&AS + AS) for Year 1

Social media animation + content Planning (harmonization of the marketing mix)

  • Frequency: min 3 posts per week (marketing innovations, new signings, new releases, success stories, marketing campaigns, digital retail news etc…)

Social media moderation & community management (incl. qualification of the audience)

  • Respond to around 20 requests per day

 

3) Monitoring & reporting (5%)

Monitoring & reporting of all local Social & marketing communication activities to central team (dashboard to complete on a monthly basis)

Qualifications

–      Min 3/4 years experiences in marketing communication

–        Excellent collaboration skills, internally and externally

–        Digital Savvy

–        Excellent communication and writing skills

–        A first experience in the music / entertainment industry is a plus

Additional Information

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, martial or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

Head of Video UK & Audience Development

The Job

Our mission is to provide the best distribution services for independent labels and artists with passion, innovation, care and transparency.  

As a Head of Video & Audience Development, you will be responsible for a team of Channel Managers and lead the team to deliver our services. Thanks to a perfect understanding of our products and clients’ needs, a solid marketing strategy, and in-depth thinking of the music market, you will be able to build the best audience development strategy for our artists & labels and lead your team of Channel Managers.  

 

Missions: 

1/ Team Management 

  • Provide daily support to Channel Managers team on their important issues and ensure internal video processes application 

  • Onboarding and Training of new Channel Managers  

  • Ensure the highest level of expertise of the team with the latest industry best practices and internal new tools 

  • OKRs definition and monitoring, aligned with Regional Business Objectives and global VAD OKRs 

  • Work with the Global Head of VAD – LAS in order to help localize global strategies for the teams 

  • Ensure that all Channel Managers are available and participate in projects coming from the Global team 

  • Provide updates and solutions on issues with processes, internal tools or platforms to the Global Head of VAD 

2/ Audience Development 

  • Identify and monitor key metrics to optimize account performance across different DSPs & SoMe 

  • Develop and implement a content strategy across the Business Unit to ensure audience development and revenue growth 

  • Elaboration of regional business reviews focusing on account KPIs & best practices implementation 

  • Investigative mindset regarding market trends 

  • Ensure that qualified clients renew their contracts 

4/ Sales 

  • Regional market prospection with the goal to find artists & labels to pitch 

  • Provide strategic feedback and advice to Heads of Sales and Distribution to determine and adjust business objectives 

  • Produce the supporting materials and participate in target and client’s meetings 

  • Work with HoS to ensure client portfolio renewal  

  • Build and maintain the highest level of relationship with key video platforms & SoMe in the region 

Qualifications

  • Bachelor’s degree or equivalent practical experience (Business, Marketing, Communication or any other related) 

  • Experience in team management and in the music industry 

  • Excellent written and oral communication in English 

  • Data-driven mindset and strong analytical skills 

  • YouTube CMS & Social Media experience 

  • Previous experience in DSPs is a bonus  

  • Structured, priority-driven and with the ability to multi-task and juggle various projects at the same time 

  • Passionate about music, social media and digital marketing 

  • Excellent interpersonal, communication and presentation skills 

  • Knowledge of UK music market 

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability. 

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